Is Snapcut Worth $49? A Complete Review of This AI Video Shorts Creator
A detailed review of Snapcut, an AI-powered tool that automatically transforms long-form videos into short-form content. At $49, it offers auto-captioning in 20 languages, clip selection, and reframing. Find out if this AppSumo lifetime deal delivers on its promises.
Snapcut is a new AI-powered tool available on AppSumo that promises to transform long-form content into viral shorts automatically. With features like AI auto-selection, automatic reframing, and multi-language captions, it aims to streamline the content repurposing process. Here's my hands-on review of what this tool can actually do.
Introduction [00:00]
Snapcut
Snapcut enters the market as an AI-powered solution for content creators looking to repurpose their long-form videos into short-form content. At $49 for a lifetime deal, it offers AI auto-captions in up to 20 languages and automated clip selection.
Plans & Pricing [00:24]
The base tier includes several notable features:
- AI auto-selection of the best clips
- Automatic reframing
- Translation into 20 languages
- Caption editing capabilities
- No watermarks
- 4K rendering
- Custom caption styles
- 90-day storage
- Multiple aspect ratio outputs
- Raw video downloads
- Custom brand templates
The first tier provides 200 processing minutes per month, which should be sufficient for many content creators producing weekly content.
Dashboard Overview [01:09]
The dashboard interface is clean and straightforward. As a first-time user, I appreciate the intuitive layout and clear indication of remaining processing minutes.
Import Preferences [01:45]
The import process supports multiple platforms:
- YouTube
- DailyMotion
- Loom
- Twitch
- Dropbox
- Vimeo
When importing, you can select your speech language and choose to translate into any of the 20 available languages. There's also a "no clipping" option for straight translations without cutting the video.
Video Processing Results [03:39]
From my test with a 19-minute video:
- Processing time was approximately 3 minutes
- Generated 15 different short clips
- Used 20 processing minutes from the quota
- Centered the subject appropriately in most clips
Subtitle Customization [05:01]
The caption customization options are extensive:
Templates available:
- Simple
- Kara
- Blue Pop
- Comic book style
- Monty (with drop shadow)
Customization options include:
- Caption position adjustment
- Multiple font choices
- Text color selection
- Size adjustments
- All-caps toggle
- Stroke effects
- Animation options (fade, slide, elegant)
The ability to save custom templates is particularly useful for maintaining brand consistency across multiple shorts.
Video Editor Features [08:13]
The editor provides basic but essential functions:
- Aspect ratio adjustment (portrait/landscape)
- Clip position adjustment
- Caption editing
- Word highlighting options
One limitation is the lack of keyframing for position changes within a clip.
B-Roll Integration [09:40]
The B-roll feature allows you to:
- Select specific text to trigger B-roll
- Choose from Pixels library of free videos/images
- Integrate visual elements with your content
While this feature might not suit all content types, it's valuable for creators looking to add visual variety to their shorts.
Brand Studio [10:31]
The Brand Studio offers:
- Visual overlay options (logo, call-to-action)
- Intro and outro video integration
- Customizable timing for overlays
- Flexible positioning of brand elements
While these features are comprehensive, I recommend using them sparingly in short-form content where immediate engagement is crucial.
Export Options [12:46]
The export process is straightforward with options to:
- Download with or without burned-in captions
- Export SRT files for transcription
- Preview before downloading
- Receive email notifications when exports are ready
Final Thoughts [13:31]
SnapcutSnapcut earns an 8.2/10 in my assessment. The tool impresses with its:
- Clean, minimalist interface
- Fast processing times
- User-friendly design
- Generous processing minutes (200/month at tier one)
Areas for improvement:
- Addition of a user management system for team collaboration
- More control over clip selection points
At $49 for tier one (200 minutes) or $109 for tier two (500 minutes), Snapcut offers good value for content creators looking to efficiently repurpose their long-form content into shorts.
For creators producing weekly content or podcasts, the tier one limit of 200 minutes should be adequate. The tier two upgrade to 500 minutes at $109 would cover the needs of most high-volume creators.
The tool's strength lies in its simplicity and efficiency. If you're looking to streamline your short-form content creation process, Snapcut is worth considering at this price point.
Get Snapcut through my AppSumo affiliate link
