Introduction [00:00]
In the ever-evolving world of digital marketing, creating eye-catching graphics for social media platforms has become a crucial aspect of brand promotion. With numerous graphic design tools available, finding one that stands out can be challenging. Enter RelayThat, a unique solution that has made its third appearance on the AppSumo platform in just two years. This review delves deep into RelayThat’s capabilities, exploring its unique selling proposition of batch-creating graphics for multiple social media platforms with a single click. We’ll examine the tool’s effectiveness, the quality of its output, and how this latest offer compares to previous appearances on AppSumo. Whether you’re a solo entrepreneur, a small business owner, or a marketing professional, this comprehensive review will help you determine if RelayThat is the right tool for your graphic design needs.
RelayThat AppSumo Deal Overview [01:30]
RelayThat’s current offer on AppSumo is priced at $49 for a single code. However, it’s important to note that this being the third time on the platform, there are some limitations compared to its initial offering.
Deal Structure and Limitations
- Single code price: $49
- Workspace limitations:
- One code: 5 workspaces
- Two codes: 10 workspaces
- Three codes: 15 workspaces + second team member
- Stackable up to 5 codes (25 workspaces)
Comparison to Previous Offers
- Original deal: Unlimited workspaces for $49
- Current deal: Limited workspaces per code
- Additional benefit: Second team member access with 3+ codes
Implications for Different Users
- Designers and agencies: May find the workspace limitations restrictive
- Solo entrepreneurs: Likely sufficient for most needs
- Early adopters advantage: Highlight of LTD (Lifetime Deal) model
Workspace Functionality
- Each workspace represents a brand
- Includes brand assets like colors, fonts, and logos
- Facilitates easy management of multiple brands or clients
Deal Evaluation Considerations
- Assess your current and future graphic design needs
- Consider the number of brands or clients you manage
- Weigh the value of additional team member access
AppSumo Stacking Options
- Explain the concept of “stacking” in AppSumo deals
- Discuss the pros and cons of purchasing multiple codes
- Provide guidance on determining the right number of codes for different user types
RelayThat Workspace Setup [03:45]
Setting up a workspace in RelayThat is the foundation for creating your batch designs. This process involves customizing your brand assets and preferences to ensure consistency across all generated graphics.
Creating a New Workspace
- Navigate to the workspace creation area
- Choose between blank workspace or template options
- Select a layout (e.g., light or dark)
Customizing Workspace Settings
- Rename the workspace for easy identification
- Access workspace assets through the “eye” icon
- Upload brand assets:
- Photos (4 required)
- Screen-wide and screen-tall images
- Icons (up to 4)
- Backdrop image
Asset Management Tips
- Utilize stock photos from integrated libraries (Pixabay, Unsplash)
- Upload custom images for a more personalized look
- Organize assets efficiently for quick access
Text and Tagline Setup
- Add primary text (e.g., brand slogan or tagline)
- Include secondary text for additional information
- Use special formatting (e.g., brackets) for accent text
Color Palette Configuration
- Choose from predefined color palettes
- Manually input hex codes for brand-specific colors
- Adjust accent colors for various design elements
Font Selection and Customization
- Choose primary, secondary, and accent fonts
- Upload custom fonts for brand consistency
- Adjust font sizes, styles, and spacing
Workspace Asset Organization
- Importance of proper asset organization
- Strategies for managing multiple brand assets
- Tips for maintaining consistency across designs
Designing with RelayThat [10:15]
Once your workspace is set up, RelayThat’s design process begins. The tool’s unique approach to batch creation sets it apart from traditional design software.
Accessing Layout Options
- Navigate to the “Layouts” section
- Choose design type (e.g., Social, Print, Web)
- Select specific platform or format (e.g., Facebook cover, Instagram story)
Customizing Designs
- Adjust text placement and formatting
- Modify image positioning and cropping
- Apply overlays and filters to images
Utilizing Brand Assets
- Incorporate uploaded logos and icons
- Apply brand colors consistently across designs
- Use predefined text in various layouts
Batch Creation Process
- Explanation of how RelayThat generates multiple designs
- Overview of available formats and sizes
- Tips for efficiently reviewing and selecting designs
Design Refinement
- Techniques for fine-tuning individual designs
- Adjusting elements for specific platforms
- Ensuring brand consistency across all generated graphics
Saving and Organizing Designs
- Process for saving individual designs
- Creating design sets for different campaigns
- Organizing designs for easy access and reuse
Advanced Features and Tools [18:30]
RelayThat offers several advanced features to enhance your design process and output quality.
Magic Import Feature
- Overview of the Magic Import functionality
- Step-by-step guide to using Magic Import
- Pros and cons of automated asset import
Button Customization
- Accessing button design options
- Modifying button styles, colors, and shapes
- Incorporating brand-specific button designs
Title and Quote Integration
- Using RelayThat’s built-in quote library
- Customizing quotes for specific industries
- Incorporating dynamic text elements in designs
Image Editing Capabilities
- Basic image manipulation tools
- Applying filters and effects
- Adjusting image properties (brightness, contrast, etc.)
Template and Layout Management
- Saving custom templates for future use
- Organizing templates by project or client
- Tips for efficient template creation and management
Collaboration Features
- Overview of team member access (with 3+ codes)
- Strategies for collaborative design processes
- Best practices for maintaining brand consistency in team settings
Exporting and Using Designs [25:45]
The final step in the RelayThat process is exporting your designs for use across various platforms.
Export Options
- Selecting individual designs for export
- Batch exporting multiple designs
- Choosing between PNG and JPG formats
Image Quality Considerations
- Discussion of RelayThat’s output quality
- Tips for ensuring high-resolution exports
- Addressing potential quality issues
Platform-Specific Optimizations
- Adjusting designs for specific social media platforms
- Ensuring correct dimensions and aspect ratios
- Tips for maximizing visual impact on different platforms
Integrating Designs into Marketing Strategies
- Incorporating RelayThat designs into social media campaigns
- Using batch-created graphics for consistent branding
- Strategies for testing and optimizing design performance
Design Storage and Management
- Organizing exported designs for easy access
- Creating a system for version control
- Best practices for backing up and archiving designs
Leveraging RelayThat Designs Across Platforms
- Ideas for repurposing designs across multiple channels
- Maintaining brand consistency while adapting to platform requirements
- Tracking design performance and iterating for improvement
Key Takeaways and Final Thoughts [30:00]
RelayThat offers a unique approach to graphic design, focusing on batch creation and efficiency. While it provides a solution for quickly generating multiple designs across various platforms, it’s important to consider both its strengths and limitations.
Strengths of RelayThat
- Efficient batch creation of graphics
- Time-saving for businesses needing multiple design formats
- Consistent branding across various platforms
- User-friendly interface for non-designers
- Integration of stock photos and design elements
Limitations and Considerations
- Quality may not match custom-designed graphics
- Limited customization options compared to professional design software
- Workspace limitations in the current AppSumo deal
- Potential for similar-looking designs across users
Ideal Use Cases
- Small businesses and startups with limited design resources
- Social media managers handling multiple platforms
- Content creators needing quick, consistent graphics
- Marketers running multi-platform campaigns
RelayThat vs. Traditional Design Methods
- Comparison of time investment and output
- Cost-effectiveness for bulk graphic creation
- Trade-offs between speed and customization
Final Score and Recommendation
- RelayThat receives a score of 7.3 out of 10
- Recommended for users prioritizing quantity and consistency
- May not be suitable for businesses requiring highly customized designs
Future Outlook and Potential Improvements
- Potential for user interface enhancements
- Opportunities for more advanced customization features
- Possible integration with other marketing tools and platforms
In conclusion, RelayThat offers a valuable solution for businesses and individuals needing to create multiple graphics quickly and consistently. While it may not replace a professional designer for high-end, custom work, it provides an efficient and cost-effective option for many digital marketing needs. As with any tool, potential users should carefully consider their specific requirements and workflow to determine if RelayThat is the right fit for their graphic design needs.
For more information about RelayThat and other digital marketing tools, visit ClientAmp or join the discussion in our Facebook group. Stay updated with the latest reviews and insights by following us on Twitter.
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