That LTD Life

RecRam Review: Collect Customer Videos, Voice & Feedback in One Tool

RecRam simplifies collecting customer video and audio feedback through easy-to-share capture links, interactive forms, and website widgets. This review examines its strengths, limitations, and whether the AppSumo deal is worth the investment for tech-savvy business owners.

Dave Swift

Feb 24, 2025 — 8 min read

Gtting clear feedback from customers is essential, but often challenging. Enter RecRam, a tool designed to simplify collecting video, audio, and text feedback from your customers. In this review, I'll walk you through all of RecRam's features, highlight some bugs I encountered, and help you decide if this AppSumo deal is worth your investment.

Introduction [0:00]

RecRam is a versatile feedback collection tool that allows your customers to submit videos or audio recordings with just a click of a button. Whether you need user feedback, testimonials, or support requests, RecRam provides multiple ways to collect this valuable information through forms with embedded video capabilities and website widgets.

The standout feature of RecRam is its ability to gather rich media feedback—videos and voice recordings—which often communicate issues more clearly than text alone. This makes it particularly valuable for product support, customer testimonials, and qualitative research.

AppSumo Deal Page [0:34]

RecRam is currently available on AppSumo for $69, but there are four different pricing tiers to consider.

Tier 1 ($69) is fairly limited as it doesn't include the Capture feature, which is one of the most valuable aspects of the tool. For most businesses, I recommend looking at Tier 2 ($169) at minimum, as this includes all features with:

8,000 video impressions monthly
Five-minute long responses
Up to 900 responses per month

For larger businesses or those expecting higher volumes, Tier 4 offers:

5,000 responses per month
Up to 20-minute responses
50,000 video impressions

The video impressions refer to the widgets that display on your website, which we'll explore later in this review.

Try RecRam

RecRam Interface Overview [1:40]

RecRam's interface is organized around three main components:

Forms: Standard web forms with the added ability to collect video and audio responses
Magnets: Widgets that appear on your website to help visitors find and use your forms
Capture Links: Simple links you can share via email, text, or other channels that allow recipients to instantly record and send video or audio

Each of these components works together to create a comprehensive feedback collection system. Let's look at each one in detail, starting with the feature I find most impressive—Capture Links.

Capture Links Feature [2:24]

Capture Links are perhaps RecRam's killer feature. They provide a simple way to collect video, audio, or file submissions from your customers without requiring them to navigate complex forms or interfaces.

Creating a Capture Link is straightforward:

Click the camera icon
Choose "New Capture"
Configure your settings

You can specify whether to allow video recordings, voice recordings, or both. For video recordings, you can set whether to use the front or rear camera by default—front for testimonials, rear for product issues.

The maximum recording length depends on your AppSumo tier:

Tier 2: 5 minutes
Tier 3: 15 minutes
Tier 4: 20 minutes

Remember that Tier 1 doesn't include the Capture feature at all.

Other settings include language selection (make sure to explicitly choose English to avoid defaulting to Turkish), multi-capture capability (allowing multiple media types in one submission), and multi-use access (creating persistent links for multiple customers).

Testing Capture Link [4:29]

To demonstrate how Capture Links work, I tested one myself. When opening a Capture Link, users are presented with a QR code they can scan to continue on mobile, which is helpful for situations where mobile recording might be more appropriate.

For desktop users, the recording interface is clean and simple. There's one quirk I noticed: the stop button doesn't appear for the first five seconds of recording, which means users can't make recordings shorter than five seconds.

The system works well for collecting various types of media:

Video recordings (with front or rear camera options)
Voice recordings (audio only)
File uploads (images, documents, etc.)

After recording, users can preview their submission, re-record if needed, and then submit. For multi-capture links, they can add multiple media types in a single submission.

Viewing Submissions [6:36]

When customers submit videos or other media through your capture links, they appear in your RecRam dashboard. Each submission includes:

Technical Analysis: RecRam processes the content to identify key issues or topics
Sentiment Analysis: The system evaluates the emotional tone (frustration, satisfaction, etc.)
Diagnostic Results: RecRam attempts to classify the problem being reported
Recommended Actions: Suggestions for how to address the issue
User Information: Details about the submitter's device, browser, and location

This automated analysis is remarkably helpful for processing large volumes of feedback, allowing you to quickly identify trends and prioritize responses.

I did encounter an issue with Safari on desktop—the stop button never appeared, making it impossible to complete recordings. I reported this to RecRam's support team, and they promptly fixed the issue, which speaks well to their customer service.

Forms Feature [9:13]

The Forms feature in RecRam expands on the Capture Links concept by providing a more structured way to collect feedback. Forms in RecRam are organized into "spaces," which can represent departments, clients, or categories of feedback.

One limitation to note is that RecRam currently doesn't support screen recording, which would be valuable for software developers collecting bug reports or feedback. The developers have indicated they're considering this feature for the future.

Creating Forms Manually [10:13]

Creating a form manually in RecRam is a straightforward process:

Create a space (or select an existing one)
Click the "+" button to add a new form
Choose "Create Yourself"
Customize the welcome page, recorder page, and end page

Each form includes a default welcome video that you'll want to replace with your own instructions. The recorder page allows respondents to submit video, voice, or text responses, and the end page can be customized with your branding and thank-you message.

Using AI Form Builder [11:33]

For those wanting more complex forms, RecRam offers an AI form builder that can generate forms based on your prompts. This is particularly useful for creating:

Feedback forms
Satisfaction surveys
Usability tests
Event evaluations

To use the AI builder:

Click "Create with AI"
Enter a prompt describing what you want (e.g., "Prepare an event evaluation for ThatLTD Live convention attendees")
Select your language (again, explicitly choose English)
Specify the number of questions (8 is a good starting point)
Choose whether to include interactive video and logical conditions (branching logic)

The AI generates forms surprisingly quickly—in my test, it took less than a minute. The resulting forms include a variety of question types tailored to your prompt, with logical structure and flow.

Form Editor Features [13:50]

The form editor in RecRam is intuitive and offers a good range of customization options:

Question Types include:

Rating (stars or numeric)
Multiple choice
Yes/No
Video/audio recording
Text input
File upload
Appointment scheduling (Calendly integration)

For each question, you can adjust settings like:

Question layout (video position, alignment)
Required/optional status
Custom button text
Answer randomization (for multiple choice)

The editor also allows for video customization, including:

Custom videos or images
Playback settings (autoplay, looping)
Layout adjustments

One feature I'd like to see is TidyCal integration, as many AppSumo customers likely use this tool rather than Calendly.

Once your form is complete, publishing and sharing is simple:

Distribution options include:

Direct link sharing
QR code generation
Social media sharing (with customizable preview images and text)
Website embedding (with responsive design options)

For integration with other systems, RecRam offers webhook support, allowing you to automatically send form responses to your CRM, help desk, or other applications.

The embed feature provides customization options for width and mobile display, making it easy to integrate forms seamlessly into your website.

Website Widgets (Magnets) [17:55]

"Magnets" in RecRam are widgets that appear on your website to help visitors access your forms. They're organized into groups, similar to how forms are organized into spaces.

Creating a magnet involves:

Naming your magnet
Selecting which form it connects to
Choosing display options (vertical, horizontal, pop-up, or full page)
Setting the widget appearance (circle, square, or rectangle; small, medium, or large)
Selecting position (left or right side)
Customizing colors and text
Uploading a video that plays when clicked

One feature I'd like to see added is the ability to record your widget video directly within the RecRam interface, rather than needing to upload a pre-recorded file.

The settings for when and where magnets appear include:

Page targeting (all pages, specific pages, or exclusions)
Device targeting (desktop, mobile, tablet)
Behavior settings (though these aren't clearly labeled in the interface)

Website Integration [21:26]

Implementing RecRam widgets on your website is straightforward—the system generates a JavaScript snippet that you can add to your site's code.

While RecRam does offer a WordPress plugin, I recommend using a script manager instead for more control and easier updates. For Ghost CMS users like myself, simply add the code to the code injection area.

Once implemented, the widget appears on your site as specified, and clicking it opens your form in an overlay. The forms look professional and integrate well with most website designs.

Form Submissions Analytics [22:19]

RecRam provides helpful analytics for form submissions, allowing you to:

View individual responses in detail
See how responses compare to others (percentages, outliers)
Tag and favorite important submissions
Filter by question or date range
Export data to CSV for further analysis

The overview screen gives you a consolidated view of all responses, making it easy to spot trends and patterns without reviewing each submission individually.

Conclusion

RecRam is an impressive tool for collecting customer feedback through video, audio, and text. Its strengths lie in its simplicity and the rich data it provides through media submissions.

Use Cases

RecRam excels for:

Collecting testimonials
Handling product support issues
Asynchronous consulting
Customer surveys with rich media
Physical product feedback

The real-world example I shared about my Traeger grill support experience highlights how valuable video feedback can be for troubleshooting physical products. As more shopping moves online and products become too large to easily return, video documentation of issues becomes increasingly important.

Rating

I give RecRam an 8.7 out of 10. While it has some minor bugs and missing features (like screen recording), it delivers on its core promise of making rich media feedback collection simple and effective.