Reach Inbox Review: Why AppSumo Named It Cold Outreach Tool of 2024
An in-depth review of Reach Inbox, AppSumo's cold outreach tool of the year for 2024. Features include intelligent provider matching, AI email generation, and comprehensive agency capabilities. Find out why it earned an 8.2/10 rating and how it can enhance your email outreach.
AppSumo has named Reach Inbox their cold outreach tool of the year for 2024, and after thoroughly testing it, I understand why. This tool combines intelligent features with a clean interface to create a powerful cold email solution. Let me walk you through exactly how it works and share my thoughts on why it earned this recognition.
Intro [00:00]
ReachInbox
While I've reviewed numerous cold outreach tools this year, Reach Inbox stands out with its exceptional feature set and user experience. This sponsored review will show you exactly how the tool works and why it deserves attention from entrepreneurs and agencies alike.
Plans & Pricing [00:43]
Reach Inbox's plans are structured around monthly active leads, with generous allowances for other features. The tiers include:
- Basic: 5,000 monthly active leads
- Professional: 20,000 monthly active leads
- Business: 50,000 monthly active leads
- Agency: 100,000 monthly active leads
For agencies and client work, tier two and above provide additional workspaces to keep client campaigns separate. The agency tier (tier four) includes complete white labeling capabilities and API access.
Loading In Leads [01:27]
Getting started with Reach Inbox requires importing your leads first. The tool doesn't generate leads internally, but it offers multiple import options:
- CSV upload (with sample file provided)
- Google Sheets integration
- Manual entry
The interface presents your lead data clearly, showing total leads, contacted leads, open rates, and bounce messages. Each lead can be enhanced with custom variables for personalization in your outreach.
Connecting Accounts [02:41]
Account connection is where Reach Inbox truly shines. The tool supports:
- Google Workspace (OAuth authentication)
- Gmail (SMTP setup)
- Outlook
- Generic SMTP/IMAP accounts
The system's intelligence in managing multiple accounts sets it apart. It can automatically determine the best sender account based on the recipient's email provider, optimizing deliverability. While you can use a single account, the tool's full potential is realized with multiple connected accounts.
For those who find email setup challenging, Reach Inbox offers a done-for-you email setup service. This includes Google Workspace accounts for as little as $3 per month, with Office 365 support coming soon.
Warmup [04:57]
Email warmup is crucial for deliverability. Reach Inbox automates this process by:
- Sending emails to other Reach Inbox users
- Automatically opening and replying to warmup emails
- Creating natural engagement patterns
The system includes a tagging feature to filter warmup emails from your regular inbox if you're using your primary email account (though I recommend using separate domains for cold outreach).
Creating a Campaign [06:03]
Campaign creation in Reach Inbox is straightforward and intuitive. The process involves:
- Naming your campaign
- Selecting your lead list
- Creating your email sequence
- Setting up delivery parameters
The interface maintains a clean, executive feel while providing access to comprehensive data and settings.
AI Writer [07:20]
The AI writing feature is sophisticated and practical. It generates emails based on:
- Your campaign purpose
- The value proposition for recipients
- Your preferred tone and style
You can customize:
- Maximum body length
- Creativity level
- Number of paragraphs
- Use of spin syntax
The AI writer remains accessible throughout the campaign creation process, allowing you to refine and regenerate content as needed.
Sequences [09:39]
Email sequences can be created using:
- AI-generated content
- Built-in templates
- Custom content
The system supports A/B testing within sequences and allows you to save sequences as templates for future use. You can preview emails and test deliverability before sending.
Scheduling [11:10]
The scheduling system offers flexible options:
- Custom time zones
- Working hours specification
- Day-of-week selection
- Multiple schedule templates
These schedules can be saved and reused across different campaigns.
Options [11:46]
Reach Inbox includes numerous thoughtful features:
- Automatic campaign stops on reply
- Optional open/click tracking
- Daily sending limits
- Provider matching
- Selective provider targeting
- Automated out-of-office rescheduling
- Bounce protection
The provider matching feature is particularly valuable, automatically selecting the most appropriate sender account based on the recipient's email provider.
Subsequences [15:27]
Subsequences allow for branched automation based on:
- Lead status changes
- Link clicks
- Email opens
- Specific reply content
This creates sophisticated follow-up sequences triggered by prospect engagement.
Onebox [16:52]
The Onebox feature consolidates all responses across multiple sending accounts into a single interface. It includes:
- Status-based filtering
- Keyboard shortcuts
- Unified inbox management
- Efficient response handling
Workspaces [17:29]
Workspace management varies by tier:
- Tier 1: 1 workspace
- Tier 2: 3 workspaces
- Tier 3: 10 workspaces
- Tier 4: 20 workspaces
Each workspace maintains separate email accounts and settings, perfect for managing multiple clients or projects.
White Labeling [18:23]
The white labeling features (available in tier 4) include:
- Custom branding
- Logo customization
- Custom domain setup
- Branded interface
While it maintains a "Powered by Reach Inbox" attribution, the white labeling is professional and sufficient for most agency needs.
Conclusion [20:32]
After thorough testing, I've awarded Reach Inbox an 8.2 out of 10 - the highest score I've given any cold outreach tool this year. The combination of thoughtful features, clean interface, and powerful automation capabilities justifies its recognition as AppSumo's cold outreach tool of the year.
The tool would be competitive as a standard SaaS offering, making the current AppSumo deal particularly attractive for entrepreneurs and agencies looking to enhance their cold outreach capabilities.
