InVideo Review - Marketing Video Creator [AppSumo 2019]

Introduction

In today’s digital age, video marketing has become an essential tool for businesses to engage their audience and promote their brand. However, creating high-quality videos can be time-consuming and expensive, especially for those without professional editing skills. Enter InVideo, a web-based video creation tool that promises to simplify the process of making marketing videos. In this comprehensive review, we’ll explore InVideo’s features, usability, and overall value, particularly in the context of its AppSumo lifetime deal offer. We’ll dive deep into its capabilities, compare it with other video editing software, and help you decide if it’s the right tool for your video marketing needs.

Overview of InVideo [00:00]

InVideo is a web-based video creation tool designed to help marketers, content creators, and businesses produce professional-looking videos without extensive editing experience. The software offers a range of features, including:

• Pre-designed templates for various video types
• Stock video and image libraries
• Text overlay and animation options
• Music and voiceover capabilities
• Social media integration

Key Features:

• User-friendly interface for quick video creation
• Template-based workflow for efficient production
• Stock media library for enhanced visual appeal
• Text and animation tools for engaging content
• Export options for different social media platforms

Target Audience:

• Small business owners and entrepreneurs
• Social media marketers and content creators
• Bloggers and influencers looking to expand into video content
• Anyone seeking to create professional-looking videos without extensive editing skills

AppSumo Lifetime Deal:

• One-time payment of $49 for lifetime access
• 30 videos per month with one code
• Option to stack codes for increased video limits
• Access to future updates and improvements

Creating a Storyteller Video [05:00]

The Storyteller video feature in InVideo is designed to help users create longer-form content based on articles, blog posts, or scripts. This section will explore the process of creating a Storyteller video using InVideo’s interface.

Selecting a Template:

• Browse through a variety of pre-designed templates
• Choose a template that fits your content style and purpose
• Option to preview templates before selection

Adding Content:

• Paste your script or article into the text editor
• Use line breaks to indicate scene changes
• Add a headline for the opening scene

Automatic Media Pairing:

• InVideo analyzes your text and suggests relevant images or videos
• Option to manually adjust or replace suggested media
• Ability to upload custom images or videos

Customizing Scenes:

• Edit text size, font, and color for each scene
• Adjust image positioning and cropping
• Add animations and transitions between scenes

Challenges and Limitations:

• Text sizing and formatting can be time-consuming
• Limited control over image selection for specific phrases
• Potential for repetitive images in longer videos

Creating a Quick Video [25:00]

The Quick Video feature in InVideo is designed for creating shorter, more promotional-style videos. This section will explore the process of making a Quick Video and compare it to the Storyteller option.

Choosing a Video Type:

• Options include promo videos, Instagram videos, video ads, and more
• Templates tailored to specific marketing objectives

Uploading Custom Content:

• Ability to upload your own video footage
• Options for trimming and adjusting uploaded videos
• Potential issues with preview loading for certain file types

Adding Text and Logos:

• Easy text editing and positioning
• Logo upload and placement options
• Font selection and customization

Comparing Quick Video to Storyteller:

• Quick Video is more suitable for shorter, promotional content
• Storyteller better for longer, narrative-based videos
• Quick Video offers more flexibility in terms of custom footage

Pros and Cons of Quick Video:

• Pros:
• Faster creation process for short videos
• More intuitive for social media content
• Easier to incorporate custom branding elements
• Cons:
• Limited options for longer-form content
• Less control over scene-by-scene editing
• May require more manual adjustments for complex videos

User Interface and Experience [40:00]

The user interface and overall experience of using InVideo play a crucial role in its effectiveness as a video creation tool. This section will delve into the various aspects of InVideo’s UI and UX.

Navigation and Layout:

• Clean, intuitive dashboard for project management
• Easy access to templates and media libraries
• Clear separation between different video creation modes

Editing Tools:

• Scene-by-scene editing options
• Drag-and-drop functionality for media placement
• Text editing and formatting controls

Performance and Speed:

• Some lag when loading previews and processing changes
• Potential frustration for users accustomed to desktop editing software
• Generally smooth performance for basic editing tasks

Learning Curve:

• Relatively easy to grasp for beginners
• Some advanced features may require exploration or tutorials
• Helpful tooltips and in-app guidance

Mobile Compatibility:

• Web-based interface accessible on mobile devices
• Limited functionality compared to desktop experience
• Suitable for quick edits or project management on-the-go

Stock Media and Music Options [50:00]

InVideo provides users with access to a library of stock media and music to enhance their video projects. This section will examine the quality, variety, and limitations of these resources.

Stock Video Library:

• Mix of free and premium video clips
• Varying quality, with premium options generally better
• Limited selection compared to dedicated stock video sites

Stock Image Library:

• Wide range of images available
• Option to upload custom images
• Easy search functionality for finding relevant content

Music Library:

• Royalty-free music tracks included
• Ability to upload custom audio files
• Limited genre variety compared to specialized music libraries

Limitations and Considerations:

• Premium content requires additional subscription
• Some users may find the free options limiting for professional use
• Potential for overused stock content in marketing videos

Pricing and AppSumo Deal [60:00]

Understanding the pricing structure of InVideo, particularly in the context of the AppSumo lifetime deal, is crucial for potential buyers. This section will break down the costs and compare them to alternative options.

AppSumo Lifetime Deal:

• $49 for lifetime access to InVideo
• 30 videos per month with one code
• Option to stack up to 5 codes for increased limits

Regular Pricing Plans:

• Free plan with limited features
• Starter plan: $10/month for 10 videos
• Professional plan: $30/month for 30 videos
• Enterprise plan: Custom pricing for advanced needs

Comparison to Other Video Editing Software:

• More affordable than professional tools like Adobe Premiere or Final Cut Pro
• Competitive pricing compared to other online video creators
• Lifetime deal offers significant savings for long-term use

Value Proposition:

• Ideal for small businesses and marketers on a budget
• Cost-effective for occasional video creators
• Potential limitations for high-volume or professional video production

Pros and Cons [70:00]

After exploring InVideo’s features and capabilities, it’s essential to weigh the pros and cons of the software. This section will summarize the key advantages and disadvantages of using InVideo for video creation.

Pros:

• User-friendly interface suitable for beginners
• Template-based approach speeds up video creation
• Affordable pricing, especially with the AppSumo deal
• Regular updates and responsive development team
• No watermarks or branding on exported videos

Cons:

• Limited advanced editing capabilities compared to professional software
• Some performance issues and loading times
• Stock media library quality varies, with premium content locked behind additional paywall
• Potential for generic-looking videos if relying heavily on templates
• Learning curve for creating highly customized content

Key Takeaways

InVideo presents an intriguing option for businesses and marketers looking to create professional-looking videos without extensive editing experience or expensive software. The AppSumo lifetime deal, in particular, offers significant value for those willing to invest in the platform long-term.

The software’s strengths lie in its user-friendly interface, template-based approach, and affordability. It excels at creating quick, promotional videos for social media and marketing purposes. The Storyteller feature, while somewhat limited, provides a unique way to transform written content into engaging videos.

However, InVideo is not without its limitations. Users accustomed to professional editing software may find the lack of advanced features frustrating. The performance issues and loading times can be a hindrance to workflow, especially when working on multiple projects.

The stock media library, while extensive, has varying quality, with the best content locked behind an additional paywall. This could be a significant drawback for those looking to create truly unique and high-quality videos without additional investment.

For small businesses, marketers, and content creators looking to dip their toes into video marketing, InVideo offers a solid starting point. The AppSumo lifetime deal makes it an attractive option for those willing to work within the platform’s limitations.

Ultimately, the decision to invest in InVideo depends on your specific needs and expectations. If you’re looking for a tool to create quick, professional-looking videos for social media and basic marketing purposes, InVideo could be an excellent choice. However, if you require advanced editing capabilities or plan to produce high-volume, professional-grade video content, you may need to look at more robust solutions.

As with any software investment, it’s recommended to take advantage of the trial period or money-back guarantee to thoroughly test InVideo’s capabilities and ensure it meets your specific needs before committing to a purchase.

For more information and updates on InVideo and other marketing tools, be sure to follow Dave Swift on social media:

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By staying informed and choosing the right tools for your video marketing efforts, you can enhance your brand’s online presence and engage your audience more effectively in today’s video-driven digital landscape.