One of the biggest challenges with AI-generated content is that it often sounds robotic and generic. Genius.ai aims to solve this problem by learning your personality and brand voice to create social media content that actually sounds like you. I’ve tested this tool extensively, and here’s my detailed review of how it works and whether it’s worth your investment.
Introduction [00:00]
Genius.ai promises to learn about you or your business and create social media content in your voice. It can even learn about your products to create genuine and accurate promotional posts. The tool is available through AppSumo with different tier options – Tier 1 at $59 and Tier 2 at $139 for lifetime access.
Social Hub [00:51]
The interface is notably purple – perhaps a bit too purple for my taste. However, I’m willing to overlook design choices if the output proves exceptional. Upon signup, you’ll choose between creating content for a personal brand or business, with the ability to toggle between both modes.
There’s also a paid traffic mode that switches from organic social content to paid advertising content, including video sales letter (VSL) creation capabilities.
My Personality [02:38]
The personality questionnaire is comprehensive, divided into three sections:
- Basic Info: Name, age, marital status, occupation
- Personality Questions: Values, traits, and detailed questions about your preferences
- Voice and Tone: Examples of your writing style and communication preferences
This extensive training helps ensure the AI captures your authentic voice rather than producing generic content.
My Products [04:36]
The product section allows you to add and describe your offerings. The number of products you can add depends on your plan:
- Tier 1 ($59): 2 products
- Tier 2 ($139): 10 products
- Tier 3: Unlimited products
You can choose between “in-depth” or “quick” product setup. In-depth training allows you to provide websites and documentation for the AI to study, while quick setup requires manual input of descriptions and testimonials.
MySocial [07:09]
Connect your Instagram and Facebook accounts for direct posting. A browser extension enables integration with WhatsApp and LinkedIn. The tool can also assist with DM responses, though this feature wasn’t thoroughly tested in my review.
CRM [07:54]
The built-in CRM system allows you to:
- Add contacts manually or via CSV
- Track conversations and DMs
- Create tasks and notes
- Monitor product ownership
While functional, the CRM has some user interface quirks, particularly with the calendar and task management features. It’s basic compared to dedicated CRM solutions but could be useful for simple contact management.
Business Personality [10:42]
The business personality setup is separate from your personal profile, allowing you to create distinct voices for different purposes. The questionnaire covers:
- Company name and social media presence
- Communication style preferences
- Mission and values
- Brand personality traits
- Location and industry details
Sell Your Product Now [13:03]
The content generation process is straightforward but powerful. You can:
- Choose different angles (benefits, fear, etc.)
- Select call-to-action options
- Generate multiple content variations
- Use the built-in teleprompter for video recording
The output quality is surprisingly good, though sometimes it can be more formal than conversational, depending on your training data.
Generate AI/Story/Reel [16:46]
The AI video generation features include:
- Multiple style options
- Voice selection
- Customizable subtitles
- Transition effects
- Various layout templates
The Studio [17:46]
The studio section offers several creative tools:
- Image generation (40-50 daily generations on Tier 2)
- Video recording with teleprompter
- Product image creation
- Image editing capabilities
- Profile picture generation
- Video caption creation
Edit Screen [21:27]
The video editor provides scene-by-scene control over:
- Dialogue
- Voice selection
- Visual elements
- Timing and transitions
Other Features [22:18]
Additional features include:
- Copilot (premium feature)
- Post idea generation
- Trending content analysis
- Content remixing capabilities
Plans & Pricing [23:06]
AppSumo tier options:
- Tier 1 ($59): 2 products, 10 videos/month
- Tier 2 ($139): 10 products, 40 videos/month
- Tier 3: Unlimited products, 100 videos/month
- Tier 4: 250 videos/month
Conclusion [24:00]
Genius.ai scores a 6.9/10 in my review. While the user interface needs refinement and the color scheme could be toned down, the core functionality is impressive. The tool shows promise in creating personalized content that maintains your voice and brand personality.
The main strengths lie in its personality training system and content generation capabilities. For those looking to scale their social media presence while maintaining authenticity, Genius.ai could be a valuable addition to your toolkit, especially at the lifetime deal pricing.
Tier 2 ($139) offers the best value for most users, providing enough capacity for regular content creation without the limitations of the basic tier.
Disclaimer: This post contains affiliate links. As an AppSumo partner, I earn from qualifying purchases.
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