Are you losing money to fraudulent clicks in your Google and Meta ad campaigns? Today I’m reviewing FraudBlocker, a tool designed to protect your advertising budget by identifying and blocking invalid traffic. While I encountered some technical limitations during testing with an MCC account, I’ll walk you through the features and setup process to help you decide if this tool is right for your business.
Introduction [00:00]
FraudBlocker is currently available on AppSumo for $69, with just over a week left on the deal. It’s designed to connect with your Google Ads or Facebook Ads accounts to mitigate fraudulent clicks, whether they’re accidental or malicious attempts to drain your budget.
One important note: While testing this tool, I wasn’t able to connect a client MCC account due to a temporary service outage. However, based on the high ratings from other Sumo-lings (4.25 tacos with 69 reviews), the tool appears to deliver on its promises.
Installing Site Tracker [00:56]
The setup process begins with installing the tracking code on your website. FraudBlocker provides step-by-step guides for all major platforms:
- WordPress
- Wix
- Squarespace
- Shopify
- Google Tag Manager
For WordPress users like myself, I used the free Fluent Snippets plugin to add the code to the site header. After installation, remember to clear any caching on your website to ensure the code is properly loaded.
Connecting Ads Platform [02:16]
FraudBlocker supports two advertising platforms:
- Google Ads
- Meta Ads (currently in beta)
The connection process is straightforward – simply log in with your Google account and grant the necessary permissions. This connection allows FraudBlocker to block fraudulent IP addresses in real time.
Important limitation: Google Ads does not support IP exclusion for:
- Performance Max campaigns
- Discovery campaigns
- Smart Shopping campaigns
Conversion Tracking [04:06]
The final setup step involves adding conversion tracking code to your website. This code tracks IP addresses of visitors who become customers, ensuring they’re not blocked from seeing your ads in the future.
Overview Features [04:42]
The main dashboard provides comprehensive data across all your websites:
Traffic Classification:
- Clean traffic
- Suspected traffic
- Invalid traffic
Fraud Types Detected:
- Excessive clicks
- VPN usage
- Blacklisted IPs
- Risky geographic locations
- Accidental clicks
- Suspicious devices
You can easily manage multiple websites through a dropdown menu, and removing sites is simple if you need to free up slots in your plan.
Analytics [05:53]
The analytics section provides detailed insights for individual websites:
Fraud Score Components:
- Excessive clicks
- VPN usage
- Blacklist violations
- Risky geography
- Accidental clicks
- Risky devices
Customization Options:
- Enable/disable specific tracking types
- Aggressive blocking mode
- Monitoring-only mode
Reports [07:02]
The reporting section offers flexible data analysis:
Time Frame Options:
- Daily
- Last 7 days
- Last 30 days
- Monthly
- Last 3 months
Report Data Fields:
- IP addresses
- Status
- Fraud score
- Primary fraud type
- Traffic source
- First/last seen dates
- Ad clicks
- Conversions
- Geographic location
Reports can be exported as CSV files for further analysis or client presentations.
Plans & Pricing [08:06]
AppSumo offers several tiers:
Tier 1 ($69):
- 1 website
- 3 team members
Tier 2 ($149):
- 3 websites
- 10 team members
- Increased click allowance
Higher Tiers:
- Tier 3: 50,000 clicks/month
- Tier 4: 150,000 clicks/month
- Tier 5: 400,000 clicks/month
- Tier 6: 1 million clicks/month
Team access levels include:
- Viewer
- Admin
- Manager
- Client
Final Thoughts [09:18]
While I couldn’t fully test FraudBlocker with an MCC account due to technical issues, the tool shows promise as an affordable solution for ad fraud protection. The interface is clean and focused, providing essential information without unnecessary complexity.
For businesses actively running Google or Meta ads, FraudBlocker could be a valuable investment, particularly at the AppSumo lifetime deal pricing. If you’re managing multiple client accounts, consider one of the higher tiers to ensure adequate click capacity for your needs.
Have you tried FraudBlocker or similar click fraud protection tools? Let me know your experience in the comments below.
Disclaimer: This post contains affiliate links. As an AppSumo partner, I earn from qualifying purchases.
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