Copywritely Review & Shootout With WebTextTool [AppSumo 2019]

Introduction [00:00]

In today’s digital landscape, creating effective and engaging content is crucial for success. This review dives deep into Copywritely, a content optimization tool currently offered as a lifetime deal on AppSumo. We’ll explore its features, usability, and how it stacks up against a similar tool, WebTextTool (now known as TextMetrics). Whether you’re a content creator, marketer, or business owner looking to improve your online presence, this comprehensive review will help you decide if Copywritely is the right tool for your needs.

Throughout this article, we’ll walk you through Copywritely’s key features, including its uniqueness checker, keyword analysis, readability metrics, and grammar correction capabilities. We’ll also compare it directly with TextMetrics to give you a clear picture of how these tools differ and which might be more suitable for your specific requirements.

By the end of this review, you’ll have a thorough understanding of Copywritely’s strengths and limitations, as well as insights into how it compares to its competitors in the content optimization space. Let’s dive in and explore whether Copywritely deserves a place in your content creation toolkit.

Deal Details [00:51]

When considering any software purchase, especially a lifetime deal, it’s crucial to understand the details of what you’re getting. Let’s break down the Copywritely AppSumo offer and examine the different tiers available.

Single Code Offer

• Price: $59
• Users: 1
• Monthly document scans: 50
• Maximum words per document: 5,000
• Unlimited rechecks for one document
• SERP analysis: 50 overall analyses per month
• Competitor analysis: Top 10 competitors

Double Code Offer

• Price: $118 (2 x $59)
• Users: 5
• Monthly document scans: 150
• Maximum words per document: 10,000
• Unlimited rechecks for one document
• SERP analysis: 75 overall analyses per month
• Competitor analysis: Top 15 competitors

Triple Code Offer

• Price: $177 (3 x $59)
• Users: 10
• Monthly document scans: 300
• Maximum words per document: 15,000
• Unlimited rechecks for one document
• SERP analysis: 150 overall analyses per month
• Competitor analysis: Top 30 competitors

Key Considerations:

• Scalability: The offer allows stacking up to three codes, providing flexibility for growing needs.
• Word Count Limitations: The 5,000-word limit on the single code offer might be sufficient for most blog posts, but longer content may require upgrading.
• User Accounts: Consider your team size when choosing between the single, double, or triple code offers.
• SERP and Competitor Analysis: These features increase with each tier, potentially benefiting those focused on SEO optimization.
• Value Proposition: Evaluate whether the increased limits justify the additional cost for your specific use case.

Pricing Strategy:

It’s worth noting that the scaling of features across tiers isn’t strictly proportional. For instance, doubling your investment doesn’t double all features. This pricing strategy encourages users to opt for higher tiers to access significantly expanded capabilities.

By carefully considering these deal details, you can make an informed decision about which tier of Copywritely best suits your content creation and optimization needs. Remember to factor in your current requirements and potential future growth when making your choice.

Copywritely Dashboard & Analyze Pasted Text [02:49]

Upon logging into Copywritely, users are greeted with a clean and straightforward dashboard that offers two primary options for content analysis: pasting text directly or inputting a URL. This section focuses on the text analysis feature, which is particularly useful for content creators working on drafts or those who want to optimize existing content before publication.

Dashboard Overview:

• Clean, minimalist design
• Two main options: Paste text or Enter URL
• User-friendly interface for quick content analysis

Text Analysis Process:

• Minimum Word Requirement:
• Copywritely requires at least 30 words for analysis
• This ensures sufficient content for meaningful insights
• Pasting Content:
• Large text area for easy content insertion
• Supports formatting retention from most text editors
• Initiating Analysis:
• Simple “Check” button to start the process
• Quick processing time for most content lengths
• Results Display:
• Comprehensive breakdown of various content aspects
• Easy-to-navigate sections for different analysis types

Key Features of Text Analysis:

• Uniqueness Check: Ensures content originality
• Keyword Analysis: Identifies potential keyword stuffing issues
• Readability Metrics: Assesses content complexity and ease of understanding
• Grammar and Style Checks: Highlights potential errors and improvement areas

User Experience Considerations:

• Intuitive Design: The simplicity of the dashboard makes it accessible for users of all technical levels
• Quick Analysis: Rapid results allow for efficient content optimization
• Comprehensive Insights: Detailed breakdowns provide actionable information for content improvement

Practical Applications:

• Draft Refinement: Perfect for polishing content before publication
• SEO Optimization: Helps align content with search engine best practices
• Content Audit: Useful for reviewing and improving existing web pages or blog posts

By offering a straightforward method to analyze pasted text, Copywritely provides content creators with a powerful tool to enhance their writing quickly and efficiently. This feature is particularly valuable for those who prefer to draft content offline or want to optimize existing materials without the need for web integration.

Uniqeness, Keyword Stuffing, & Redundant Phrases [03:31]

Copywritely’s content analysis goes beyond basic grammar checks, offering in-depth insights into three crucial aspects of effective writing: uniqueness, keyword usage, and phrase redundancy. These features are essential for creating engaging, SEO-friendly content that resonates with both readers and search engines.

Uniqueness Check

• Analyzes content for originality
• Provides a percentage score of unique content
• Helps prevent unintentional plagiarism
• Ensures compliance with search engine guidelines

Keyword Stuffing Analysis

• Identifies overused keywords and phrases
• Helps maintain a natural keyword density
• Prevents potential search engine penalties
• Includes “stemming” feature for related word forms

Stemming Feature:

• Groups similar word variations (e.g., run, running, ran)
• Provides a more accurate picture of keyword usage
• Helps maintain a balanced use of keywords and their variations

Stop Words Analysis

• Identifies common filler words (e.g., “the,” “and,” “to”)
• Helps improve content readability and conciseness
• Provides insights into writing style and flow
• Allows for easy identification of overused words

Redundant Phrases Detection

• Highlights repetitive or unnecessary phrases
• Improves overall content clarity and impact
• Helps eliminate “fluff” from your writing
• Provides specific examples of redundant phrases used

Examples of Redundant Phrases:

• “Probably happened”
• “Seems like”
• “Multiple various”

Benefits of These Features:

• Improved Content Quality: By addressing these issues, writers can create more engaging and effective content
• Enhanced SEO Performance: Proper keyword usage and unique content can boost search engine rankings
• Time-Saving: Quickly identifies areas for improvement, streamlining the editing process
• Learning Tool: Helps writers develop better habits and awareness of common writing pitfalls

Practical Application:

• Draft your content as usual
• Run it through Copywritely’s analysis
• Review the uniqueness score and address any potential plagiarism issues
• Check for keyword stuffing and adjust usage if necessary
• Eliminate redundant phrases to tighten up your writing
• Re-analyze to ensure improvements have been effective

By focusing on these three key areas, Copywritely empowers content creators to produce high-quality, original, and SEO-optimized content. This comprehensive approach not only improves the reader’s experience but also enhances the content’s performance in search engine rankings.

Readability [07:26]

Readability is a crucial aspect of content creation that often gets overlooked. It determines how easily your audience can understand and engage with your content. Copywritely provides valuable insights into the readability of your text, helping you create content that resonates with your target audience and improves user engagement.

Readability Score

• Measures the complexity of your content
• Provides a grade-level score (e.g., 6th grade in the example)
• Helps tailor content to your target audience’s comprehension level

Flesch Index

• A widely recognized readability metric
• Scores range from 0 to 100
• Lower scores indicate more complex text
• Aim for a score under 70 for easy readability

Benefits of Optimizing Readability

• Improved User Experience: Easier-to-read content keeps readers engaged
• Wider Audience Reach: Simpler text is accessible to more people
• Better SEO Performance: Search engines favor content that’s easy to understand
• Increased Conversion Rates: Clear, readable content can lead to higher conversions

Tips for Improving Readability

• Use shorter sentences and paragraphs
• Choose simpler words over complex ones
• Break up text with subheadings and bullet points
• Use active voice more often than passive voice
• Include examples and analogies to explain complex ideas

Practical Application of Readability Metrics

• Analyze your content using Copywritely’s readability tools
• Identify sections with high complexity scores
• Rewrite complex sentences or paragraphs for clarity
• Re-analyze to check for improvement in readability scores
• Adjust your writing style based on the target readability level for your audience

By focusing on readability, you can create content that not only ranks well in search engines but also truly connects with your audience. Copywritely’s readability analysis provides actionable insights to help you achieve this balance, ensuring your content is both accessible and engaging.

Morphology [08:28]

The morphology section of Copywritely’s analysis delves into the structural aspects of your writing, focusing on the balance and usage of different parts of speech. While this feature provides detailed insights, it can be somewhat complex for users without a strong background in linguistics or grammar.

Understanding Morphology in Writing

• Analyzes the form and structure of words in your content
• Provides insights into the balance of different parts of speech
• Aims to improve the overall flow and effectiveness of your writing

Key Elements Analyzed

• Union (Pronouns and Articles):
• Tracks usage of words like “you,” “the,” “a,” etc.
• Suggests optimal usage percentages
• Passive Verbs:
• Identifies instances of passive voice
• Recommends a balance between active and passive constructions
• Prepositions:
• Monitors the use of words like “in,” “on,” “at,” etc.
• Suggests appropriate frequency for clear communication
• Participles:
• Analyzes the use of verb forms ending in “-ing” or “-ed”
• Helps maintain a dynamic writing style

Challenges with the Morphology Section

• Complex Terminology: May be difficult for non-experts to interpret
• Lack of Context: Recommendations don’t always account for stylistic choices or genre-specific needs
• Potential for Overemphasis: Focusing too much on these metrics might lead to unnatural writing

Tips for Using the Morphology Analysis

• Use as a general guide rather than strict rules
• Consider your audience and content type when applying suggestions
• Focus on readability and clarity over strict adherence to morphological recommendations
• Use the insights to identify patterns in your writing style

Potential Improvements for Copywritely

• Provide more context and explanations for each morphological element
• Offer examples of how to implement suggestions effectively
• Include genre-specific recommendations to account for different writing styles

While the morphology analysis in Copywritely offers detailed insights into the structure of your writing, it’s important to approach these recommendations with a balanced perspective. Use this feature as a tool for self-awareness in your writing style, but don’t let it overshadow the importance of your unique voice and the specific needs of your content and audience.

Grammar [11:52]

The grammar section is a crucial component of Copywritely’s analysis, offering comprehensive checks to ensure your content is error-free and professionally polished. This feature not only helps in correcting obvious mistakes but also provides suggestions for improving style and clarity.

Key Features of the Grammar Check

• Identifies spelling errors
• Highlights punctuation issues
• Detects improper use of hyphenation
• Suggests improvements for sentence structure
• Offers style recommendations for clearer communication

Types of Grammar Issues Addressed

• Spelling Mistakes:
• Catches common misspellings and typos
• Suggests correct spellings for easy fixes
• Punctuation Errors:
• Identifies misplaced or missing commas, periods, etc.
• Helps improve readability through proper punctuation
• Sentence Structure:
• Highlights run-on sentences or sentence fragments
• Suggests ways to improve clarity and flow
• Style Improvements:
• Recommends alternatives to wordy phrases
• Suggests more concise or effective ways to express ideas

Benefits of Using Copywritely’s Grammar Check

• Enhances Professional Appearance: Error-free content builds credibility
• Improves Readability: Well-structured sentences are easier to understand
• Saves Time: Quickly identifies and corrects multiple issues at once
• Educates Writers: Repeated use can help improve overall writing skills

How to Use the Grammar Check Effectively

• Run the analysis on your completed draft
• Review each suggestion carefully, considering context
• Accept or reject changes based on your judgment and style preferences
• Re-run the check after making significant changes
• Use the tool as a learning opportunity to improve future writing

Limitations to Keep in Mind

• Context Sensitivity: Some suggestions may not fit the intended tone or style
• Informal Language: The tool might flag colloquialisms or intentional style choices
• Creative Writing: Strict adherence to grammar rules may not always apply in creative contexts

Tips for Balancing Grammar and Style

• Use the grammar check as a guide, not an absolute rule
• Consider your audience and content type when applying suggestions
• Maintain your unique voice while improving technical aspects of writing
• Re-read your content after making changes to ensure it still flows naturally

Copywritely’s grammar check is a powerful tool for enhancing the quality of your content. By addressing not just basic errors but also offering style improvements, it helps writers create more polished, professional, and engaging content. Remember to use this feature in conjunction with your own judgment and writing style to achieve the best results.

Importing from a blog post with Chrome Extension [14:31]

Copywritely’s Chrome extension offers a convenient way to analyze content directly from your blog or website, streamlining the optimization process for published or soon-to-be-published content. This feature is particularly useful for content marketers, bloggers, and SEO professionals looking to improve existing web pages.

Setting Up the Chrome Extension

• Easy installation from the Chrome Web Store
• Seamless integration with your browser
• Quick access to Copywritely’s features while browsing

Using the Extension to Analyze Blog Posts

• Navigate to the blog post you want to analyze
• Click the Copywritely extension icon in your browser
• The extension opens Copywritely in a new tab and begins analysis

Benefits of the Chrome Extension

• Time-Saving: Eliminates the need to copy and paste content manually
• Contextual Analysis: Analyzes content in its published environment
• Bulk Optimization: Easily review and optimize multiple pages on your site

Key Features When Analyzing Blog Posts

• Full Content Analysis: Includes all previously discussed features (uniqueness, readability, grammar, etc.)
• HTML Handling: Attempts to separate content from HTML structure
• Consideration of Web Elements: Analyzes headers, meta descriptions, and other SEO-relevant parts

Limitations and Considerations

• Processing Time: Analysis may take longer for lengthy blog posts
• HTML Parsing: Occasional issues with complex page structures
• Credit Usage: Each analysis uses one of your monthly credits

Tips for Effective Use of the Chrome Extension

• Prioritize high-traffic pages for analysis and optimization
• Use the extension after major content updates to ensure ongoing quality
• Compare results over time to track improvements in your content strategy

Handling Transcriptions and User-Generated Content

• Be cautious when analyzing pages with transcriptions or user comments
• Consider excluding these sections for more accurate content analysis
• Use the tool to improve the main content while preserving authentic user contributions

Integrating with Your Content Workflow

• Draft content in your preferred editor
• Publish or stage the content on your website
• Use the Chrome extension to analyze the live or staged content
• Make necessary improvements based on Copywritely’s suggestions
• Re-publish or update the content for better performance

The Chrome extension significantly enhances Copywritely’s utility, allowing for seamless integration into your content creation and optimization workflow. By providing easy access to powerful analysis tools directly from your browser, it enables content creators to maintain high standards across their entire web presence efficiently.

Comparison to WebTextTool [17:05]

To provide a comprehensive review of Copywritely, it’s essential to compare it with similar tools in the market. WebTextTool, now known as TextMetrics, is a notable competitor in the content optimization space. This comparison will help you understand the strengths and weaknesses of each tool, enabling you to make an informed decision based on your specific needs.

User Interface and Ease of Use

Copywritely:

• Clean, minimalist dashboard
• Straightforward text input options
• Chrome extension for easy website analysis

TextMetrics (WebTextTool):

• More detailed initial setup (page title, URL, description, main keyword)
• Structured approach to content optimization
• Requires more user input for comprehensive analysis

Content Analysis Features

Copywritely:

• Strong focus on uniqueness and plagiarism detection
• Detailed grammar and style checks
• Morphology analysis (which can be complex for some users)

TextMetrics:

• Emphasis on SEO optimization
• Provides guidance for page titles and meta descriptions
• Offers suggestions for improving content structure (headings, images)

Readability Analysis

Copywritely:

• Provides Flesch Index score
• Offers general readability suggestions

TextMetrics:

• More detailed readability analysis
• Provides specific suggestions for improving sentence structure and word choice
• Offers insights on text layout and formatting for better readability

SEO Optimization

Copywritely:

• Basic keyword analysis and stuffing detection
• SERP analysis features (varies by plan)

TextMetrics:

• More comprehensive SEO guidance
• Provides specific recommendations for improving search engine visibility
• Offers insights on keyword placement and density

Grammar and Style

Copywritely:

• Detailed grammar check with context-sensitive suggestions
• Identifies redundant phrases and offers alternatives

TextMetrics:

• Grammar check integrated with readability and SEO suggestions
• Focuses on improving overall content quality rather than just correcting errors

Unique Features

Copywritely:

• Morphology analysis for advanced users
• Chrome extension for easy website content analysis

TextMetrics:

• Audience targeting suggestions
• Text credibility analysis
• Sentiment analysis

Pricing and Value

• Both tools offer lifetime deals through AppSumo (prices may vary)
• Consider the specific features and limits of each tier when comparing value
• Evaluate which tool aligns better with your content creation workflow and goals

User Learning Curve

Copywritely:

• Generally easier to start using immediately
• Some features (like morphology) may require additional learning

TextMetrics:

• More comprehensive initial setup
• May require more time to fully utilize all features
• Provides more educational content within the tool

Integration with Content Workflow

Copywritely:

• Chrome extension allows for easy analysis of published content
• Simple copy-paste functionality for draft content

TextMetrics:

• More structured approach may fit better into formal content strategies
• Provides a step-by-step process for content optimization

Final Thoughts on the Comparison

• Copywritely excels in quick analysis and grammar checking
• TextMetrics offers more comprehensive SEO and readability guidance
• Consider your primary content goals (e.g., grammar improvement vs. SEO optimization) when choosing
• Both tools have strengths and can significantly improve content quality

When deciding between Copywritely and TextMetrics, consider your specific needs, content creation process, and the level of guidance you require. Copywritely might be better suited for those focusing on grammar and uniqueness, while TextMetrics could be preferable for users prioritizing SEO and comprehensive content structure optimization.

Final thoughts and overall rating [21:55]

After thoroughly examining Copywritely and comparing it to competitors like TextMetrics (formerly WebTextTool), it’s time to summarize our findings and provide an overall assessment of the tool.

Key Strengths of Copywritely

• User-friendly interface with a clean, minimalist design
• Strong grammar checking capabilities
• Unique morphology analysis for advanced users
• Chrome extension for easy website content analysis
• Effective plagiarism and uniqueness checking

Areas for Improvement

• Some features, like morphology analysis, may be too complex for average users
• SEO optimization features are less comprehensive compared to some competitors
• Limited guidance on improving overall content structure

Value Proposition

• Lifetime deal through AppSumo offers good long-term value
• Tiered pricing structure allows for scalability as needs grow
• Competitive pricing compared to similar tools in the market

Use Cases

• Best suited for:
• Content creators focused on grammar and uniqueness
• Bloggers and writers who want quick content analysis
• Users who prefer a straightforward, no-frills approach to content optimization
• May not be ideal for:
• Advanced SEO professionals requiring in-depth optimization tools
• Large teams needing collaborative features
• Users seeking comprehensive guidance on content structure and strategy

Overall Rating: 7.1 out of 10

The reviewer gives Copywritely a rating of 7.1 out of 10, indicating that it’s a solid tool with room for growth and improvement.

Rationale for the Rating

• Pros:
• Easy to use and quick to get started
• Effective for basic content optimization needs
• Affordable lifetime deal option
• Cons:
• Some features need refinement
• Less comprehensive than some competitors in certain areas
• May not meet all needs of advanced users or large teams

Final Recommendations

• For new content creators or those focused on grammar and uniqueness, Copywritely could be a valuable addition to your toolkit
• If you already have a similar tool like TextMetrics, the additional value may be limited
• Consider your specific needs and workflow before making a purchase decision
• The lifetime deal could be worth considering if you’re looking for a long-term content optimization solution

Future Outlook

• Copywritely shows potential for growth and improvement
• Keep an eye on future updates and feature additions
• The tool may become more competitive with further refinements and expanded capabilities

In conclusion, Copywritely is a promising content optimization tool that offers good value, especially for individual content creators and small teams. While it may not be the most comprehensive solution on the market, its ease of use and effective core features make it a solid choice for many users. As with any tool, it’s essential to evaluate Copywritely in the context of your specific content creation needs and existing workflow to determine if it’s the right fit for you.