Adpage Review – Landing Page Builder AppSumo 2019

Introduction

In today’s digital marketing landscape, landing pages play a crucial role in the success of paid traffic campaigns. For businesses and marketers managing client campaigns, having high-converting landing pages is essential to achieve desired results and maintain client satisfaction. This review explores Adpage, a landing page builder platform available through AppSumo, and evaluates its potential as an alternative to more expensive services like Unbounce or Leadpages.

Dave from That LTD.life, known for reviewing software tools with lifetime offers, provides an in-depth walkthrough of the Adpage platform. This review aims to help marketers and business owners determine if Adpage is a worthwhile investment for their landing page needs. We’ll examine the platform’s features, pricing, user interface, and overall functionality to give you a comprehensive understanding of its strengths and limitations.

As we delve into this Adpage review, we’ll explore its capabilities, ease of use, and how it compares to other popular landing page builders in the market. Whether you’re a digital marketer, agency owner, or business professional looking for an efficient way to create and manage landing pages, this review will provide valuable insights to help you make an informed decision.

Adpage Overview and Pricing [00:00]

Adpage is a landing page builder designed to help marketers and agencies create and manage high-converting landing pages for their clients. Let’s take a closer look at what Adpage offers and its pricing structure through the AppSumo deal:

Key Features and Limitations

• Unlimited pages and domains
• Client management capabilities
• 100,000 visits per month per client account
• Five clients per code stacked (up to 10 codes can be stacked)

Pricing Structure

• Plans start at $49 through AppSumo
• Maximum investment of $490 for 50 white-label clients (10 codes stacked)

Considerations for Large Campaigns

• 100,000 visits per month may not be sufficient for very large ad campaigns
• Suitable for most local businesses, small blogs, or moderate-sized campaigns

White Label Capabilities

• Ability to manage up to 50 white-label clients with maximum code stacking
• Customizable agency branding options

AppSumo Deal Value

• Lifetime access to the platform
• Potential cost savings compared to recurring subscription models

Scalability

• Option to stack multiple codes for increased client capacity
• Flexibility to grow your agency or marketing services

Target Audience

• Digital marketing agencies
• Freelance marketers
• Small to medium-sized businesses running their own campaigns

Setting Up Your Agency [05:00]

Setting up your agency within Adpage is a crucial step in personalizing the platform for your business. This process involves several key steps to ensure your agency’s branding is properly represented. Let’s explore the setup process in detail:

Brand Asset Upload

• Logo upload: Opportunity to showcase your agency’s visual identity
• Icon upload: Creates a recognizable symbol for quick brand recognition
• Hero image upload: Sets the tone for your agency’s landing pages
• Recommended sizes provided, but flexibility in image dimensions

Image Handling Capabilities

• Adpage’s ability to handle various image sizes tested
• Full resolution versions uploaded to assess resizing capabilities
• Preview functionality to check appearance before finalizing

Brand Color Selection

• Requirement to choose five brand colors
• Interface preview updates in real-time as colors are selected
• Use of color picker tools (e.g., ColorZilla Chrome extension) recommended for accuracy

Color Application in Interface

• Primary color: Sets the main brand color theme
• Secondary color: Used for accents and highlights
• Third color: Applied to specific UI elements
• Fourth color: Utilized for modal pop-up backgrounds
• Fifth color: Sets the overall background color

Customization Tips

• Importance of selecting contrasting colors for readability
• Consideration of color psychology in branding decisions
• Testing different color combinations for optimal visual appeal

White Label Experience

• Preview of how clients will see the branded interface
• Importance of cohesive color schemes for professional appearance

Potential Interface Challenges

• Some color selections may affect UI visibility
• Recommendations for adjusting white label colors for better usability

Creating Your First Customer [10:00]

After setting up your agency profile in Adpage, the next crucial step is creating your first customer account. This process is essential for managing individual client projects and maintaining organization within the platform. Let’s dive into the details of creating and managing customer accounts:

Customer Account Creation Process

• Accessing the “Add New Customer” function
• Filling in essential customer information
• Importance of accurate data entry for proper account management

Customer Information Fields

• Business name
• Contact person details
• Email address for communication
• Phone number for direct contact
• Website URL (if applicable)

Account Organization

• Option to assign customers to specific folders
• Potential for tiered plan organization (e.g., AppSumo folder)

Customer Account Management

• Viewing usage statistics (projects, domains, page views)
• Options to disable or delete customer accounts as needed

White Label Experience for Clients

• Logging into customer accounts to see their perspective
• Assessing the cleanliness and professionalism of the white-labeled interface

Usage Limitations

• Monitoring the 100,000 monthly page view limit per client
• Strategies for managing high-traffic clients within the platform constraints

Client Communication Features

• Potential for in-platform messaging or notification systems
• Importance of keeping clients informed about their account status

Security and Access Control

• Setting appropriate permissions for client accounts
• Ensuring data privacy and separation between different client projects

Scalability Considerations

• Planning for account growth as your agency expands
• Utilizing folder structures for efficient client organization

Best Practices for Customer Account Setup

• Establishing a standardized process for onboarding new clients
• Creating templates for quick and consistent account creation

Building Your First Landing Page [15:00]

Creating your first landing page in Adpage is a pivotal moment in assessing the platform’s capabilities and user-friendliness. This section will guide you through the process of building a landing page from scratch, highlighting the features and potential limitations of Adpage’s page builder.

Template Selection

• Limited template options compared to competitors
• Two templates available per category (e.g., quizzes, webinars)
• Quality of templates described as “fine” but not “jaw-dropping”
• Comparison to templates offered by Unbounce, Leadpages, and WordPress builders

Starting from Scratch

• Option to begin with a blank page for full customization
• Process of naming your project and confirming to enter the builder

Page Builder Interface

• Familiar layout for those experienced with landing page builders
• Section-based approach to page construction

Adding and Customizing Sections

• Process of adding new sections to the page
• Options for different section types (headers, features, pricing, etc.)
• Customization capabilities within each section

Element Manipulation

• Ability to move assets within sections
• Image upload and resizing options
• Text editing and formatting capabilities

Button Customization

• Options for changing button colors, styles, and sizes
• Link setting and pop-up creation functionality

Layout and Design Limitations

• Constraints in fine-tuning element positions and sizes
• Lack of precise control over padding and margins
• Limited options for changing section background colors

User Interface Quirks

• Clunky alignment options requiring multiple clicks
• Absence of keyboard shortcuts for common actions (e.g., undo)

Responsiveness and Device Preview

• Options to preview the page on different devices (laptop, tablet, phone)
• Importance of checking responsiveness for mobile optimization

Publishing and Domain Setup

• Process of connecting a custom domain to your landing page
• DNS configuration instructions for linking domains

Advanced Features

• SEO settings for optimizing page metadata
• Code injection capabilities for adding tracking pixels or scripts
• Menu building options for multi-page projects

Pros and Cons of Adpage [30:00]

After thoroughly exploring Adpage’s features and functionality, it’s crucial to weigh its strengths and weaknesses. This balanced assessment will help potential users make an informed decision about whether Adpage is the right landing page builder for their needs.

Pros of Adpage

• Affordable pricing through AppSumo deal
• Unlimited pages and domains
• White-label capabilities for agencies
• Integrated client management features
• Basic SEO optimization tools included
• Code injection options for advanced users

Cons of Adpage

• Limited template selection compared to competitors
• Clunky user interface for certain actions (e.g., alignment)
• Lack of undo functionality and keyboard shortcuts
• Restricted customization options for some elements
• No autosave feature, risking loss of unsaved changes
• Learning curve for users accustomed to more intuitive builders

User Experience Considerations

• Functional but not as user-friendly as some competitors
• Potential time-consuming workflow due to interface limitations
• Suitable for basic landing pages but may struggle with complex designs

Performance and Scalability

• 100,000 monthly visits per client may be limiting for larger campaigns
• Potential need for multiple code stacks to accommodate growing agencies

Comparison to Competitors

• Less feature-rich than established platforms like Unbounce or Leadpages
• More affordable than subscription-based alternatives
• Lacks the extensive ecosystem of WordPress and Elementor

Target Audience Fit

• May suit small agencies or freelancers on a budget
• Potentially challenging for users requiring advanced design capabilities
• Good option for those prioritizing client management features

Long-term Considerations

• Potential for platform improvements and feature additions over time
• Importance of considering future scaling needs when choosing a platform

Value Proposition

• Cost-effective solution for basic landing page needs
• Trade-off between affordability and advanced features

Final Thoughts and Rating [35:00]

After a comprehensive review of Adpage, it’s time to synthesize our findings and provide a final assessment of the platform. This section will offer a balanced conclusion, highlighting the key takeaways and providing a rating based on the overall performance and value proposition of Adpage.

Overall Assessment

• Adpage demonstrates a commendable effort in the competitive landing page builder market
• Functional features with no major broken elements
• Usability concerns impact the overall user experience

Comparison to Industry Standards

• Falls short when compared to the capabilities of Elementor in WordPress
• Lacks the refinement and extensive features of established platforms like Unbounce or Leadpages

Key Limitations

• Insufficient customization options for advanced users
• Absence of crucial features like undo and duplication
• User interface design leads to potentially time-consuming workflows

Potential Use Cases

• May suit very small agencies or freelancers with basic landing page needs
• Not recommended for professionals requiring high-converting, highly customized pages

Future Outlook

• Potential for improvement and maturation of the platform over time
• Current state may not meet the needs of serious marketers focused on conversion optimization

Final Rating

• Score: 5.9 out of 10
• Reflects the platform’s functional base but significant room for improvement

Recommendations

• Not recommended for users comfortable with WordPress or current Unbounce/Leadpages users
• Potential consideration for those on a very tight budget with basic needs
• Suggestion to monitor the platform’s development for future improvements

Alternative Considerations

• Explore WordPress with Elementor for more robust and cost-effective solutions
• Consider established platforms for critical, high-converting landing page needs

Closing Thoughts

• Acknowledgment of the challenges in building a competitive page builder
• Encouragement for Adpage to continue developing and refining their product
• Importance of choosing the right tool based on specific business needs and expertise level

Key Takeaways

Adpage, as reviewed through its AppSumo deal in 2019, presents a mixed bag of features and limitations for digital marketers and agencies looking for a landing page builder solution. Here are the key takeaways from our comprehensive review:

1. Pricing and Value: Adpage offers an attractive pricing model through AppSumo, with plans starting at $49 for lifetime access. This presents a cost-effective alternative to subscription-based services like Unbounce or Leadpages, especially for small agencies or freelancers on a tight budget.
2. Features and Functionality: The platform provides unlimited pages and domains, white-label capabilities, and basic client management features. However, it falls short in terms of advanced customization options, template variety, and user interface refinement compared to industry leaders.
3. User Experience: While Adpage is functional, its user interface presents several challenges. The lack of undo functionality, clunky alignment tools, and absence of keyboard shortcuts can lead to a time-consuming workflow, especially for users accustomed to more intuitive builders.
4. Template Selection: The limited number and quality of templates available in Adpage may be a significant drawback for users looking to quickly create professional-looking landing pages. This limitation could impact the efficiency and effectiveness of page creation for many marketers.
5. Customization Capabilities: Adpage offers basic customization options but lacks the fine-tuned control over design elements that many professional marketers require for creating high-converting landing pages. This may be a dealbreaker for agencies handling clients with specific branding requirements.
6. Scalability: While the platform allows for managing multiple clients, the limit of 100,000 monthly visits per client account may be restrictive for agencies handling larger campaigns or high-traffic websites.
7. SEO and Integration: Adpage includes basic SEO optimization tools and code injection capabilities, which are useful features for marketers looking to improve page performance and integrate with other marketing tools.
8. Comparison to Competitors: When compared to established platforms like Elementor for WordPress, Unbounce, or Leadpages, Adpage falls short in terms of features, customization options, and ease of use. However, its pricing model may make it an attractive option for those prioritizing cost savings over advanced functionality.
9. Target Audience: Adpage may be suitable for small agencies, freelancers, or businesses with basic landing page needs and limited budgets. However, it’s not recommended for professionals requiring highly customized, conversion-optimized landing pages.
10. Future Potential: While the current version of Adpage has significant limitations, there’s potential for improvement over time. Users interested in the platform should monitor its development for future enhancements.
11. Final Rating: With a score of 5.9 out of 10, Adpage demonstrates potential but requires substantial improvements to compete with industry leaders. This rating reflects its functional base but also highlights the significant room for growth and refinement.
12. Decision-Making Factors: When considering Adpage, potential users should weigh the cost savings against the limitations in design flexibility and user experience. For many, the trade-offs may not justify switching from more established platforms or investing time in learning a new system with current limitations.

In conclusion, while Adpage offers an affordable entry point into the world of landing page builders, its current iteration may not meet the needs of serious marketers focused on creating high-converting, professionally designed landing pages. For those comfortable with WordPress, exploring options like Elementor may provide a more robust and cost-effective solution. Ultimately, the choice of a landing page builder should align with your specific business needs, design requirements, and level of expertise in web design and marketing.