Jasper Worth The Price? Copywriting Robots Compared (GPT-3 Series)

In the ever-evolving world of digital marketing and content creation, AI-powered writing tools have emerged as game-changers for businesses and individuals alike. One such tool that has been making waves in the industry is Jasper (formerly known as Jarvis), an AI copywriting assistant powered by GPT-3 technology. In this comprehensive review, we’ll dive deep into Jasper’s features, pricing, user interface, and overall performance to help you determine if it’s worth the investment for your copywriting needs.

As part of a series comparing various GPT-3 powered copywriting tools, this review will provide an in-depth look at Jasper’s capabilities, from generating product descriptions and headlines to creating long-form content. We’ll explore its unique features, such as the tone of voice settings and the powerful Boss Mode, and compare it to other tools in the market. Whether you’re a seasoned copywriter looking to streamline your workflow or a business owner wanting to improve your marketing copy, this review will help you make an informed decision about whether Jasper is the right tool for you.

Intro [00:00]

In this video review, Dave from Profitable.Tools introduces us to the world of copywriting robots, specifically focusing on Jasper (formerly Jarvis). As part of a series comparing various AI-powered copywriting tools, Dave provides an in-depth look at Jasper’s features, pricing, and performance.

Key Points:

• The video is part of a series reviewing copywriting robots and AI-powered writing tools
• Jasper (formerly Jarvis) is the focus of this particular review
• Dave is an affiliate for the products he recommends but is not endorsed or sponsored by any company
• The review aims to provide an unbiased comparison of different AI copywriting tools
• Dave encourages viewers to support his work by using his affiliate links if they decide to make a purchase

Why This Review Matters:

• AI-powered copywriting tools are revolutionizing the content creation process
• These tools can help businesses and individuals create high-quality content more efficiently
• Understanding the strengths and weaknesses of different tools can help users make informed decisions
• Jasper is a popular choice in the AI copywriting market, making it an important tool to review

What to Expect:

• A detailed walkthrough of Jasper’s features and user interface
• Comparisons to other AI copywriting tools in the market
• Insights into Jasper’s pricing structure and value proposition
• Demonstrations of Jasper’s capabilities in various copywriting scenarios

Jarvis Site [01:11]

Dave begins the review by exploring the Jasper (formerly Jarvis) website, highlighting its design, features, and marketing approach.

Website Design and User Experience:

• The website features a gradient headline that grabs attention
• Scroll-jacking is implemented, similar to Apple’s website, which can be frustrating for some users
• A tutorial video is prominently displayed, showcasing the basics of using the tool

Key Features Highlighted on the Website:

• Personification of the AI as “Jarvis,” complete with a logo and avatar
• Backed by Y Combinator, adding credibility to the product
• Ability to save time and overcome writer’s block
• Generate relevant headlines and adjust to brand voice
• Translate content into 25+ languages

Target Audience and Use Cases:

• Entrepreneurs looking to create content for their businesses
• Agencies seeking to streamline their copywriting process
• Marketers aiming to improve their content creation efficiency

Social Proof and Testimonials:

• Prominent clients featured, including Frank Kern and ClientBoost
• Numerous client testimonials and social media blurbs showcasing positive experiences
• A “wall of love” section displaying user feedback and success stories

Template Showcase:

• Over 50 templates available for various copywriting needs
• Continuous addition of new templates based on user requests and market demands

Unique Selling Points:

• Personification of the AI as “Jarvis” creates a more engaging user experience
• Integration with Y Combinator adds credibility to the product
• Emphasis on overcoming writer’s block and saving time for users

Pricing [06:12]

Dave delves into Jasper’s pricing structure, explaining the different plans and their features.

Starter Plan:

• Priced at $29 per month
• Limited to 20,000 words per month
• Unlimited users included
• Access to basic templates and features

Pro Plan:

• Priced at $109 per month
• Unlimited words generated
• Includes the Long Form Assistant for creating full blog posts and longer content
• Limited to one user, with additional seats available for $40 per month

Boss Mode:

• Priced at $119 per month
• Includes all Pro Plan features
• Adds Jarvis Commands for more efficient content generation
• Limited to one user, with additional seats available for $50 per month

Key Considerations:

• The Starter Plan’s word limit may be restrictive for some users
• The Pro Plan introduces unlimited words and the Long Form Assistant, making it more suitable for content creators
• Boss Mode offers advanced features for power users and those seeking maximum efficiency

Pricing Strategy:

• Tiered pricing structure caters to different user needs and budgets
• The jump from Starter to Pro plan is significant, reflecting the added value of unlimited words and long-form content capabilities
• The small price difference between Pro and Boss Mode encourages users to opt for the most advanced features

Value Proposition:

• Unlimited words in higher-tier plans address concerns about running out of credits
• Long Form Assistant and Jarvis Commands offer unique value for content creators and marketers
• Pricing is competitive when compared to hiring human copywriters or using multiple tools

Jasper UI [08:31]

Dave explores the user interface of Jasper, highlighting its organization and key features.

Overall Layout:

• Clean and intuitive design
• Easy navigation between different sections and templates
• Organized by categories for quick access to specific tools

Template Organization:

• Templates sorted by categories (e.g., Ads, Blogs, Emails)
• Option to view all templates or filter by category
• Ability to submit ideas for new templates

File Management:

• Projects feature for organizing content by client or topic
• Documents and outputs nested within projects for easy access
• Clear separation between different clients or projects

Key UI Elements:

• Left sidebar for navigation and project management
• Main content area for template selection and content creation
• Right sidebar for additional options and settings

User-Friendly Features:

• Search function for quickly finding specific templates
• Favorites section for saving frequently used templates
• Clear labeling and descriptions for each template

Customization Options:

• Ability to adjust output length and tone of voice
• Option to save and reuse custom settings for efficiency

Mobile Compatibility:

• Mention of a mobile-friendly app for on-the-go content creation

UI Improvements:

• Continuous updates and refinements based on user feedback
• Addition of new features and templates over time

Writing Product Descriptions [10:08]

Dave demonstrates how to use Jasper to create product descriptions, showcasing the tool’s capabilities in this common copywriting task.

Template Selection:

• Navigate to the “Product Description” template in the template library
• Clear instructions provided on how to use the template effectively

Input Fields:

• Product name: Enter the name of the product you want to describe
• Tell us about the product: Provide key details and features of the product
• Tone of voice: Select or enter a specific tone for the description

Generating Content:

• Click the “Generate AI Content” button to create product descriptions
• Multiple outputs are generated, allowing users to choose the best option

Output Quality:

• Descriptions are generally coherent and relevant to the input provided
• The AI adapts to different product types and industries effectively

Customization Options:

• Adjust the number of outputs generated (e.g., 3, 5, or more)
• Fine-tune the tone of voice for more targeted descriptions

Editing and Refining:

• Easy-to-use interface for editing and refining generated content
• Options to regenerate specific sections or the entire description

Use Cases:

• E-commerce product listings
• Marketing materials for physical and digital products
• Service descriptions for businesses

Best Practices:

• Provide detailed and accurate input for better results
• Experiment with different tones of voice to find the best fit for your brand
• Review and edit AI-generated content to ensure accuracy and brand alignment

Tone of Voice [10:49]

One of Jasper’s standout features is its ability to adapt to different tones of voice, which Dave explores in detail.

Customizable Tone Options:

• Predefined tone suggestions (e.g., professional, friendly, enthusiastic)
• Ability to input custom tones, including specific individuals or brands

Using Celebrity Voices:

• Experiment with tones like “Elon Musk” or “Oprah Winfrey”
• AI attempts to mimic the speaking style and personality of chosen individuals

Tone Accuracy:

• Generally captures the essence of chosen tones, but not always perfect
• More accurate with well-known personalities or clearly defined tones

Examples of Tone Usage:

• Elon Musk: Generates content with a tech-focused, innovative tone
• Oprah Winfrey: Creates relatable, inspirational content

Benefits of Tone Customization:

• Helps maintain consistent brand voice across different content pieces
• Allows for experimentation with different writing styles
• Useful for creating content for diverse audiences or platforms

Limitations:

• May sometimes produce stereotypical or exaggerated versions of chosen tones
• Accuracy can vary depending on the AI’s understanding of the specified tone

Best Practices:

• Test different tones to find the best fit for your brand or project
• Use well-known personalities or clear tone descriptions for better results
• Review and refine AI-generated content to ensure it aligns with your intended tone

Impact on Content Quality:

• Appropriate tone selection can significantly improve content engagement
• Helps create more authentic and targeted content for specific audiences

The Rest of the UI [15:09]

Dave continues to explore other aspects of Jasper’s user interface, highlighting additional features and functionalities.

Favorite and Save Options:

• Star icon to favorite and save preferred outputs
• Easy access to saved content for future reference or editing

Clipboard Integration:

• One-click copy feature for quick transfer of content
• Streamlines the process of moving content to other applications

Content Management:

• Trash icon for removing unwanted outputs
• Flag option to report low-quality or inappropriate content to the Jasper team

Template Switching:

• Ability to move between different templates while retaining input information
• Some limitations in carrying over product descriptions between templates

User Experience Improvements:

• Continuous updates to enhance usability and efficiency
• Responsive design for seamless use across different devices

Keyboard Shortcuts:

• Implementation of key commands for power users
• Improves efficiency for frequent users of the platform

Help and Support:

• Easy access to tips and guidelines within the interface
• Links to more detailed documentation and support resources

Customization Options:

• Ability to adjust output length and style preferences
• Personalization features to tailor the tool to individual needs

AIDA Framework [15:38]

Dave demonstrates how to use Jasper to create content using the AIDA (Attention, Interest, Desire, Action) framework, a classic marketing technique.

Accessing the AIDA Template:

• Navigate to the AIDA framework template in Jasper’s template library
• Clear instructions provided on how to use the template effectively

Input Fields:

• Product/Company Name: Enter the name of the product or company
• Product Description: Provide key details about the product or service
• Tone of Voice: Select or enter a specific tone for the AIDA content

Generating AIDA Content:

• Click to generate AI content based on the AIDA framework
• Multiple outputs are created, allowing users to choose the best option

Quality of AIDA Outputs:

• Attention: Generally creates eye-catching headlines or opening statements
• Interest: Develops curiosity and highlights key benefits
• Desire: Builds emotional connection and showcases value propositions
• Action: Provides clear and compelling calls-to-action (CTAs)

Customization Options:

• Adjust the number of outputs generated (e.g., 3, 5, or more)
• Fine-tune the tone of voice for more targeted AIDA content

Editing and Refining:

• Easy-to-use interface for editing and refining generated content
• Options to regenerate specific sections of the AIDA framework

Use Cases:

• Creating compelling sales copy for products or services
• Developing engaging email marketing campaigns
• Crafting persuasive landing page content

Best Practices:

• Provide detailed and accurate input for better results
• Experiment with different tones of voice to find the best fit for your audience
• Review and edit AI-generated content to ensure it aligns with your brand voice and marketing goals

Pro Features [19:59]

Dave introduces the premium features available in Jasper’s Pro and Boss Mode plans, highlighting their benefits for content creators.

Long Form Assistant:

• Enables creation of full-length blog posts and articles
• Provides a structured approach to long-form content creation

Unlimited Words:

• Removes word count restrictions, allowing for extensive content generation
• Ideal for high-volume content needs or larger projects

Jarvis Commands (Boss Mode):

• Allows users to give direct commands to the AI for specific content generation
• Streamlines the content creation process for power users

SEO Mode:

• Integration with Surfer SEO for optimized content creation
• Helps improve search engine rankings for generated content

Collaboration Features:

• Ability to share projects and documents with team members
• Facilitates teamwork on content creation tasks

Advanced Tone Settings:

• More granular control over content tone and style
• Helps maintain consistent brand voice across longer pieces

Template Access:

• Full access to all available templates in the Jasper library
• Ability to use multiple templates within a single project

Revision History:

• Track changes and revert to previous versions of content
• Useful for collaborative work and content refinement

Priority Support:

• Access to dedicated customer support for Pro and Boss Mode users
• Faster resolution of issues and queries

Custom Workflows:

• Create and save custom content creation workflows
• Increases efficiency for repetitive tasks or specific content types

Long-form Writing Content [20:50]

Dave delves into Jasper’s capabilities for creating long-form content, demonstrating how to use the tool for blog posts and articles.

Accessing Long-form Content Creation:

• Navigate to the “Documents” section in Jasper
• Choose between starting from scratch or using the blog post workflow

Blog Post Workflow:

• Step-by-step process for creating structured blog content
• Includes title generation, intro paragraph creation, and outline development

Content Brief:

• Input field for describing the desired content
• Option to include keywords for SEO optimization

Title Generation:

• AI-powered suggestions for blog post titles
• Multiple options to choose from, with the ability to refine

Intro Paragraph Creation:

• AI-generated introductions based on the title and content brief
• Options to regenerate or edit the intro as needed

Outline Development:

• AI-suggested structure for the blog post
• Ability to modify and expand the outline manually

Writing Assistance:

• AI-powered suggestions for expanding on each section of the outline
• Options to rephrase, expand, or generate new content within the post

SEO Integration:

• Surfer SEO integration for optimizing content as you write
• Keyword suggestions and content structure recommendations

Formatting Options:

• Easy-to-use formatting tools for headings, lists, and text styling
• Helps create visually appealing and well-structured content

Best Practices:

• Provide a detailed content brief for better AI-generated suggestions
• Review and edit AI-generated content to ensure accuracy and brand voice
• Use the AI as a writing assistant rather than relying on it entirely

Long-form Content Editor [26:20]

Dave explores the features and functionality of Jasper’s long-form content editor, showcasing its capabilities for creating comprehensive articles and blog posts.

User Interface:

• Clean and intuitive design for easy navigation
• Split-screen view with content on one side and AI controls on the other

Content Structure:

• Hierarchical organization with H1, H2, and H3 headings
• Easy-to-use formatting options for creating well-structured content

AI Writing Assistance:

• “Write for me” feature to generate content based on context
• Option to specify the desired length of AI-generated content

Editing Tools:

• Standard text editing features (bold, italic, underline, etc.)
• Ability to easily rearrange paragraphs and sections

SEO Integration:

• Real-time SEO suggestions and optimization tips
• Keyword density and content structure recommendations

Plagiarism Check:

• Built-in plagiarism detector to ensure original content
• Option to run checks on specific sections or the entire document

Version History:

• Ability to view and revert to previous versions of the document
• Useful for tracking changes and collaborative work

Export Options:

• Easy export to various formats (e.g., HTML, Markdown, plain text)
• Direct integration with popular content management systems

Collaboration Features:

• Ability to share documents with team members
• Comment and suggestion functionality for collaborative editing

Power Mode [29:20]

Dave introduces Jasper’s Power Mode, a feature that enhances the long-form content creation process by providing easy access to various templates and tools.

Accessing Power Mode:

• Toggle between Focus Mode and Power Mode within the long-form editor
• Easily accessible through a prominent button in the interface

Template Integration:

• Access to all of Jasper’s templates directly within the long-form editor
• Ability to use templates without leaving the current document

Three-Column Layout:

• Left column: Template selection and input fields
• Middle column: Main content editor
• Right column: AI-generated outputs and suggestions

Template Search:

• Quick search functionality to find specific templates
• Organized categories for easy navigation

Seamless Content Integration:

• Ability to generate content from templates and directly insert it into the document
• Easy copy-paste functionality from template outputs to the main editor

Customization Options:

• Adjust tone of voice and other parameters for each template use
• Tailor template outputs to fit the overall content style

Use Cases:

• Quickly generate headlines, intros, or conclusions within a longer piece
• Create diverse content types (e.g., FAQs, product descriptions) within a single document

Efficiency Improvements:

• Reduces the need to switch between different sections of the tool
• Streamlines the content creation process for complex, multi-faceted pieces

Best Practices:

• Use Power Mode to overcome writer’s block or generate new ideas
• Experiment with different templates to add variety to your content
• Review and edit template-generated content to maintain a consistent voice

Fleshing Out Content Using Boss Mode [31:49]

Dave demonstrates how to use Jasper’s Boss Mode to expand and refine long-form content, showcasing its advanced AI capabilities.

Accessing Boss Mode:

• Available in the highest-tier plan ($119/month)
• Seamlessly integrated into the long-form editor interface

Jarvis Commands:

• Type natural language commands directly in the editor
• Use Command + Enter (or Control + Enter on PC) to execute commands

Command Examples:

• “Write a paragraph about [topic]”
• “Expand on [idea or concept]”
• “Create a list of [items related to the topic]”

AI-Generated Content:

• Rapid generation of relevant content based on commands
• Multiple paragraphs or sections created with a single command

Content Quality:

• Generally high-quality outputs that match the context and tone of the document
• May require some editing or refinement for optimal results

Iterative Process:

• Ability to regenerate content if the initial output isn’t satisfactory
• Option to provide more specific commands for better results

Fact-Checking Importance:

• AI may generate plausible-sounding but inaccurate information
• Essential to verify facts, statistics, and quotes generated by the AI

Use Cases:

• Quickly expanding outlines into full sections
• Generating examples or case studies to support main points
• Creating transitions between different parts of the document

Best Practices:

• Provide clear and specific commands for better results
• Review and edit AI-generated content to maintain accuracy and voice
• Use Boss Mode as a writing assistant rather than relying on it entirely

Limitations:

• May struggle with highly technical or specialized topics
• Cannot access real-time information or conduct web searches

Plagiarism Test [35:50]

Dave conducts a plagiarism test on the content generated by Jasper to ensure its originality.

Importance of Plagiarism Checking:

• Essential for maintaining content integrity and avoiding legal issues
• Demonstrates the reliability of AI-generated content

Jasper’s Lack of Built-in Plagiarism Checker:

• Unlike some competitors, Jasper doesn’t include a native plagiarism detection tool
• Dave recommends using third-party plagiarism checkers for verification

Using Copyscape:

• Dave uses Copyscape, a popular online plagiarism detection tool
• Demonstrates the process of copying content from Jasper and pasting it into Copyscape

Test Results:

• No plagiarism detected in the 190-word sample tested
• Indicates that Jasper generates original content

Implications:

• Suggests that Jasper’s AI model creates unique content rather than copying existing text
• Provides reassurance for users concerned about content originality

Best Practices:

• Regularly check AI-generated content for plagiarism, especially for important or sensitive material
• Use reputable third-party plagiarism detection tools for comprehensive checks

Limitations:

• The test only covered a small sample of text
• Results may vary depending on the specific content generated and the plagiarism detection tool used

Industry Trends:

• AI-generated content generally shows low levels of direct plagiarism
• Raises questions about the future of content creation and copyright

Settings [36:47]

Dave explores the settings and customization options available in Jasper, highlighting features that enhance the user experience.

Accessing Settings:

• Located in the main menu or dashboard
• Easy-to-navigate interface for adjusting various options

Surfer SEO Integration:

• Option to connect Jasper with Surfer SEO for enhanced content optimization
• Useful for users focused on improving search engine rankings

Dark Mode:

• Toggle for switching between light and dark interfaces
• Improves visibility and reduces eye strain during extended use

Language Settings:

• Options to set default input and output languages
• Supports multiple languages for content creation and translation

Formality Adjustments:

• Ability to adjust the formality level of generated content
• Useful for creating content for different audiences or platforms

Account Management:

• Options to update personal information and billing details
• Manage subscription plans and add-ons

API Access:

• Information and settings for developers looking to integrate Jasper with other tools
• Useful for creating custom workflows or applications

Notification Preferences:

• Customize email and in-app notifications
• Stay informed about new features, updates, and account activity

Team Collaboration Settings:

• Manage team members and their access levels (for applicable plans)
• Set up shared workspaces and projects

Best Practices:

• Regularly review and update settings to optimize your Jasper experience
• Experiment with different configurations to find the best setup for your workflow

Importance of Customization:

• Tailoring settings can significantly improve productivity and content quality
• Helps adapt Jasper to specific user needs and preferences

Final Thoughts [37:38]

Dave concludes the review by sharing his overall impressions of Jasper and offering recommendations for potential users.

Overall Quality:

• Jasper consistently produces high-quality outputs compared to competitors
• The AI-generated content is often usable with minimal editing

Strengths:

• Intuitive user interface and easy navigation
• Powerful long-form content creation capabilities
• Versatile templates for various content types
• Unique features like tone of voice customization and Boss Mode

Areas for Improvement:

• Lack of built-in plagiarism checker
• Limited export options for documents
• No direct publishing to content management systems

Pricing Considerations:

• Higher price point compared to some competitors
• Value proposition justified by the quality and versatility of the tool

Ideal Users:

• Content marketers and copywriters looking to streamline their workflow
• Business owners wanting to improve their marketing copy
• Agencies handling multiple clients and diverse content needs

Learning Curve:

• Relatively easy to use, with some advanced features requiring practice
• Comprehensive documentation and support available for users

Future Outlook:

• Continuous improvements and feature additions
• Potential for more integrations and advanced AI capabilities

Final Recommendation:

• Jasper is a powerful and versatile AI writing tool worth considering
• Particularly valuable for users who prioritize content quality and efficiency
• Encouraged to try the tool using the provided affiliate link for additional benefits

Personal Experience:

• Dave has been using Jasper since its early days and finds it valuable
• Acknowledges potential bias but strives for objectivity in the review

Call to Action:

• Encourages viewers to subscribe for the upcoming summary video comparing all reviewed tools
• Invites engagement through comments, social media, and the Profitable.Tools community

Key Takeaways

Jasper (formerly Jarvis) has established itself as a leading AI-powered copywriting tool, offering a comprehensive suite of features for content creators, marketers, and businesses. Here are the main points to remember from this in-depth review:

User Interface and Experience:

• Clean, intuitive design with easy navigation
• Organized template library with over 50 options
• Power Mode for seamless integration of templates in long-form content
• Dark mode and customizable settings for user comfort

Content Generation Capabilities:

• High-quality outputs for various content types (product descriptions, blog posts, ads)
• Unique tone of voice feature, allowing customization and celebrity voice mimicry
• Long-form content creation with AI assistance and outlining tools
• Boss Mode for advanced content expansion and refinement

Pricing and Plans:

• Tiered pricing structure: Starter ($29/month), Pro ($109/month), and Boss Mode ($119/month)
• Unlimited words in higher-tier plans
• Additional costs for extra user seats in Pro and Boss Mode plans

Key Features:

• AIDA framework and other marketing templates
• SEO integration with Surfer SEO (optional)
• Plagiarism-free content (verified through third-party tools)
• Multi-language support and translation capabilities

Strengths:

• Consistently high-quality AI-generated content
• Versatile applications for various industries and content needs
• Regular updates and feature additions
• Strong community and support resources

Areas for Improvement:

• Lack of built-in plagiarism checker
• Limited export and direct publishing options
• Higher price point compared to some competitors

Best Practices:

• Provide detailed inputs for better AI-generated results
• Review and edit AI content to maintain brand voice and accuracy
• Utilize Power Mode and Boss Mode for enhanced productivity
• Regularly check for plagiarism using third-party tools

Ideal Users:

• Content marketers and copywriters
• Digital agencies handling multiple clients
• Businesses looking to improve their marketing copy
• Individuals creating diverse content types (blogs, social media, ads)

In conclusion, Jasper offers a powerful and versatile solution for AI-assisted content creation. Its advanced features, high-quality outputs, and user-friendly interface make it a strong contender in the AI copywriting market. While the pricing may be higher than some alternatives, the value provided through consistent, high-quality content and time-saving capabilities often justifies the investment for serious content creators and marketers.

As with any AI tool, it’s important to remember that human oversight and editing are still crucial. Jasper should be viewed as a powerful assistant rather than a complete replacement for human creativity and expertise. By leveraging Jasper’s strengths and following best practices, users can significantly enhance their content creation process, boost productivity, and maintain a competitive edge in the digital landscape.

For those interested in exploring Jasper further, consider using the provided affiliate link to support the reviewer and potentially gain additional benefits. As AI technology continues to evolve, tools like Jasper are likely to become increasingly sophisticated, offering even more value to content creators and marketers in the future.