Profitable Tools

How To Edit WooCommerce Emails – Flycart Email Customizer Plus Demo

6 min read
YouTube video


In the world of e-commerce, effective communication with customers is crucial for building trust and maintaining relationships. WooCommerce, one of the most popular e-commerce platforms, sends out various automated emails to customers throughout their journey. However, the default WooCommerce email editor lacks the flexibility and customization options that many store owners desire. In this comprehensive guide, we’ll explore a powerful solution to this problem: Email Customizer Plus for WooCommerce by Flycart.

Dave from Profitable.Tools, an expert in software solutions for online businesses, walks us through the process of customizing WooCommerce emails using this third-party tool. We’ll delve into the reasons why such a tool is necessary, its features, and how to use it effectively to create branded, professional-looking emails that resonate with your customers. Whether you’re a seasoned WooCommerce user or just starting out, this guide will help you take your customer communications to the next level.

Start [00:00]

Introduction to WooCommerce Email Customization

WooCommerce, while a robust e-commerce platform, has a significant limitation when it comes to email customization. Dave begins by highlighting this issue:

  • WooCommerce sends numerous emails to customers on behalf of store owners
  • These emails play a crucial role in customer engagement and brand representation
  • The default WooCommerce settings don’t provide an easy way to edit these emails
  • Store owners often need to resort to hard coding or third-party tools for customization

The Need for Email Customization

Dave emphasizes the importance of customizing WooCommerce emails for several reasons:

  • Brand consistency: Emails should reflect your brand’s voice and visual identity
  • Customer engagement: Personalized emails can improve customer relationships
  • Professionalism: Well-designed emails enhance the perceived value of your business
  • Functionality: Custom emails can include specific information or calls-to-action

WooCommerce’s Email Settings Overview

Before introducing the solution, Dave provides a brief overview of WooCommerce’s native email settings:

  • Located in the WooCommerce settings under the “Emails” tab
  • Displays a long list of automated emails that WooCommerce can send
  • Many of these emails are customer-facing, highlighting the need for customization
  • The default options are limited, lacking the flexibility most store owners need

Email Customizer Plus Introduction [01:03]

Introducing Email Customizer Plus

To address the limitations of WooCommerce’s native email editor, Dave introduces Email Customizer Plus:

  • Created by Flycart, a reputable WordPress plugin developer
  • A third-party solution specifically designed for WooCommerce email customization
  • Dave has personally used this tool for years with various clients
  • Not a sponsored recommendation, but based on extensive experience and testing

Key Features of Email Customizer Plus

Dave highlights several features that make Email Customizer Plus stand out:

  • User-friendly interface for easy email customization
  • Ability to edit all WooCommerce automated emails
  • Visual drag-and-drop editor for designing emails
  • Option to use pre-designed templates or create custom designs
  • Mobile-responsive email layouts
  • Integration with WooCommerce data for dynamic content

Pricing and Licensing

Dave provides information about the cost of Email Customizer Plus:

  • Not a free plugin, but offers reasonable pricing
  • $49 per year for a single site license
  • Multi-site licenses available at discounted rates
  • $100 per year for up to 25 sites, making it cost-effective for agencies or multi-store owners

Installation and Setup

Before diving into the demo, Dave mentions the installation process:

  • Easy to install like any other WordPress plugin
  • Available through the WordPress plugin repository or direct download from Flycart
  • Requires an active WooCommerce installation
  • Seamlessly integrates with existing WooCommerce settings

UI Tour [01:45]

Accessing Email Customizer Plus

Dave guides us through accessing the Email Customizer Plus interface:

  • After installation, a new menu item appears in the WordPress dashboard
  • Clicking on the menu item leads to the main Email Customizer Plus screen
  • The interface displays a list of all customizable WooCommerce emails

Overview of Available Emails

The main screen of Email Customizer Plus provides an overview of all WooCommerce emails:

  • Displays the same list of emails as seen in WooCommerce settings
  • Each email has a status switch indicating whether it has been customized
  • Gray switches indicate emails using default WooCommerce templates
  • Lit-up switches show emails that have been edited with Email Customizer Plus

Editing an Email Template

Dave demonstrates how to begin customizing an email:

  • Click the pencil icon next to the desired email to enter the editor
  • Choose between two initial template structures: “yellow” or “blue”
  • These templates serve as starting points and can be fully customized
  • The choice of template doesn’t limit color options or overall design

The Email Builder Interface

Once inside the email editor, Dave provides a tour of the user interface:

  • Based on an open-source builder similar to Modik
  • Intuitive drag-and-drop functionality for easy customization
  • Mobile responsiveness preview options at the top (desktop, tablet, phone views)
  • Various layout and editing tools accessible through icons
  • Full-screen mode available for distraction-free editing

Customization Options

Dave walks through the various customization options available:

  • Blocks: Drag-and-drop elements to build email layouts
  • Style options: Customize colors, fonts, spacing, and more
  • Dynamic content: Insert WooCommerce data using shortcodes
  • Image uploads: Add logos and product images (with some limitations)
  • Preview functionality: Test emails with sample order data

Advanced Features

Email Customizer Plus offers some advanced features for power users:

  • MJML support: Import designs using Mailjet Markup Language
  • Template export and import: Share designs across multiple stores
  • Custom CSS: Add your own styles for further customization
  • Conditional logic: Display content based on order or customer data

Dynamic Tokens (Shortcodes) [05:47]

Understanding Dynamic Tokens

Dave explains the concept of dynamic tokens, also known as shortcodes:

  • Placeholders for dynamic content that changes with each email
  • Allow personalization and inclusion of order-specific information
  • Crucial for creating informative and relevant emails

Available Shortcodes

Email Customizer Plus provides a wide range of shortcodes:

  • Order details: Order ID, date, total, shipping method, etc.
  • Customer information: Name, email, billing/shipping addresses
  • Product details: Names, quantities, prices, SKUs
  • Store information: Name, address, contact details
  • Custom fields: Any additional data stored with orders or products

Accessing Shortcodes

Dave demonstrates how to find and use shortcodes in the editor:

  • Click the “Shortcode” button in the top menu
  • A popup displays all available shortcodes
  • Copy and paste desired shortcodes into the email content

Common Use Cases for Shortcodes

Some popular applications of shortcodes in WooCommerce emails:

  • Order confirmation emails: Include full order details and totals
  • Shipping notifications: Provide tracking numbers and estimated delivery dates
  • Account-related emails: Insert password reset or account activation links
  • Abandoned cart reminders: Display cart contents and a link to complete the purchase

Customizing Shortcode Display

Dave mentions some advanced options for working with shortcodes:

  • Ability to format date and time displays
  • Options to conditionally display content based on shortcode values
  • Possibility to create custom shortcodes for unique business needs

Managing Templates [07:58]

Saving and Organizing Templates

Dave explains how to manage email templates efficiently:

  • Save customized templates for future use
  • Option to create template variations for different types of emails
  • Ability to export templates for use on other WooCommerce stores

Copying Templates

To save time when creating multiple email designs, Dave shows how to copy templates:

  • Use the “Copy” button next to a customized email template
  • Choose which email type to apply the copied template to
  • Make minor adjustments to fit the specific email purpose

Bulk Template Management

Dave suggests a potential improvement for the plugin:

  • Currently, templates must be copied and applied individually
  • A “replace all templates” feature would streamline the process for consistent branding across all emails

Template Version Control

While not explicitly mentioned, it’s worth noting that Email Customizer Plus likely includes:

  • The ability to revert to previous versions of templates
  • Options to create and save multiple drafts of a single email type

Testing and Preview

Before finalizing templates, Dave emphasizes the importance of testing:

  • Use the built-in preview function with sample order data
  • Send test emails to verify appearance in various email clients
  • Consider using a third-party email testing service for comprehensive checks

Conclusion [08:39]

Recap of Email Customizer Plus Benefits

Dave summarizes the key advantages of using Email Customizer Plus:

  • Easy-to-use interface for non-technical users
  • Comprehensive customization options for all WooCommerce emails
  • Ability to create professional, branded emails without coding
  • Time-saving features like template copying and shortcodes

Final Thoughts and Recommendations

In closing, Dave offers his personal recommendation:

  • Email Customizer Plus is his preferred solution for WooCommerce email editing
  • The tool provides functionality that many users expect to be native to WooCommerce
  • While not free, the pricing is reasonable, especially for agencies or multi-store owners
  • Encourages viewers to share their own experiences or alternative solutions

Call to Action

Dave concludes with a call to action for viewers:

  • Invites comments on viewers’ preferred methods for editing WooCommerce emails
  • Encourages subscription to his channel for more e-commerce software tips
  • Provides a link to purchase Email Customizer Plus (using his affiliate link)
  • Promises more helpful content in future videos

Key Takeaways

  1. WooCommerce’s native email customization options are limited, creating a need for third-party solutions like Email Customizer Plus.
  2. Email Customizer Plus by Flycart offers a user-friendly, drag-and-drop interface for customizing all WooCommerce automated emails.
  3. The tool provides pre-designed templates as starting points, which can be fully customized to match your brand’s look and feel.
  4. Dynamic tokens (shortcodes) allow for the inclusion of personalized and order-specific information in emails, enhancing their relevance and usefulness.
  5. The ability to copy and modify templates across different email types saves time and ensures consistency in branding.
  6. While priced at $49/year for a single site, Email Customizer Plus offers multi-site licenses, making it cost-effective for agencies or owners of multiple stores.
  7. The plugin integrates seamlessly with WooCommerce, providing a native-like experience within the WordPress dashboard.
  8. Advanced features like MJML support, custom CSS, and conditional logic cater to power users who need even more control over their email designs.
  9. Testing and preview functions allow users to ensure their emails look great across various devices and email clients before sending them to customers.
  10. Regular updates and support from Flycart ensure that Email Customizer Plus remains compatible with the latest versions of WordPress and WooCommerce.

By implementing Email Customizer Plus, WooCommerce store owners can significantly improve their customer communications, potentially leading to increased engagement, loyalty, and sales. The tool’s ease of use makes it accessible to non-technical users, while its advanced features satisfy the needs of experienced developers and marketers. As e-commerce continues to grow, investing in quality customer communication tools like Email Customizer Plus can provide a competitive edge in a crowded marketplace.

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