Kazm: The Ultimate Loyalty Program Builder for Entrepreneurs

In today’s digital landscape, turning casual followers into loyal fans is a challenge many entrepreneurs face. That’s where Kazm comes in – a powerful loyalty program builder designed to bridge the gap between social media engagement and customer retention. In this review, I’ll walk you through Kazm’s features and show you how it can transform your customer engagement strategy.

Introduction [00:00]

As entrepreneurs, we often focus heavily on building our social media presence. But what about that crucial step of moving people from being passive followers to engaged fans of our brand? A well-designed rewards program can be that perfect bridge, offering both free perks and paid tiers to keep your audience involved and accessible.

Kazm, the sponsor of this video, offers a robust solution for creating loyalty programs that work for virtually any business model – be it retail, e-commerce, music, digital products, or even gaming and Web3 projects.

Setting Up [02:00]

Getting started with Kazm is straightforward:

1. Visit their website (link in the description) and click the purple “Get Started” button.
2. You’ll see a welcome video, which you can skip if you’re following along with this tutorial.
3. Create your account by entering your name and email.
4. Input your organization information – company name and size.
5. Choose your customer base size (remember, Kazm offers 100 free members to start).
6. Select a template that fits your business model (e.g., digital products, music, retail).

Preview [04:37]

Once set up, you’ll see a preview of what your rewards program will look like to users. This includes:

• A list of actions members can take to earn points
• Available rewards
• Tier progression

Brand [05:06]

Customizing your program’s look is crucial for brand consistency:

1. Enter your website URL to automatically pull in your brand colors and logo.
2. Choose between light and dark themes.
3. Customize your program name, embedded location, and share message.
4. Set up your welcome message and “Discover” section for important links.

Pro tip: Use the “Discover” section as a link-in-bio style feature, making it easy for members to find your key web properties.

Tiers [07:51]

Tiers are the backbone of your loyalty program:

1. Start with the base membership, which new members enter.
2. Create additional tiers with custom names, artwork, and messages.
3. Set requirements for each tier (e.g., points, email capture, product purchase).
4. Customize what’s visible in each tier (quests, leaderboard, referral link).
5. Set up tier-specific calls-to-action and automated emails.

Remember, you can create as many or as few tiers as your program needs.

Quests [12:08]

Quests are actions members can take to earn points and advance tiers:

1. Set up social media follow quests.
2. Create quizzes to test member knowledge.
3. Establish prerequisites for quests to create a progression system.
4. Use the “subscribe” quest type to integrate paid memberships via Stripe.

Rewards [13:43]

Rewards give members a reason to engage with your program:

1. Create custom rewards (e.g., merchandise, exclusive content).
2. Set up discount codes for your store.
3. Grant access to exclusive links or Discord roles.
4. Define point costs and redemption limits for each reward.
5. Set prerequisites to make certain rewards exclusive to higher tiers.

Badges [15:50]

Badges are a great way to recognize member achievements:

1. Create custom badges with unique names and designs.
2. Set conditions for earning badges (points, tier level, quest completion).
3. Use badges as prerequisites for other rewards or tiers.

Forms [17:09]

Kazm’s form builder allows you to gather valuable information from your members:

1. Create custom forms with various field types (text, multiple choice, location, etc.).
2. Use forms for surveys or to collect additional member data.
3. Kazm intelligently avoids asking for information it already has, improving user experience.

Onboarding Screen [18:35]

Customize how new members join your program:

1. Choose login methods (email, crypto wallet, SMS).
2. Set up your terms of service.
3. Enable reCAPTCHA to prevent bot signups.

Publishing [19:13]

Once you’re happy with your program setup:

1. Click “Publish” to make your program live.
2. Choose between a direct link or embed code for your website.
3. Select from full page, inline, or popup embed options.

Leaderboard [19:30]

The leaderboard feature can drive engagement:

1. Make it public to showcase member activity.
2. Customize display options (user images, time periods, point calculations).
3. Use the dedicated embed code to feature the leaderboard on your site.

Members [20:12]

Keep track of your program’s growth:

1. View all members in the dashboard.
2. Filter by tier level, referrer, username, or join date.
3. Export member data to CSV for use in your email marketing platform.

Custom Integrations [20:29]

For developers or teams with technical resources:

1. Set up single sign-on for a seamless user experience.
2. Create custom quests for specific actions on your website.
3. Refer to Kazm’s comprehensive developer documentation for implementation details.

Automation [20:58]

Extend Kazm’s capabilities through Zapier integration, allowing you to connect your loyalty program with your existing tech stack.

User View [21:07]

I walked through the user experience of joining and interacting with a Kazm loyalty program, highlighting:

1. The simple sign-up process
2. Clear display of points, tiers, and available quests
3. Easy-to-understand reward redemption
4. Leaderboard visibility

Conclusion [23:38]

Kazm offers a robust, flexible solution for creating engaging loyalty programs. Its user-friendly interface makes it accessible for entrepreneurs of all technical levels, while its advanced features and integrations allow for sophisticated program designs.

By bridging the gap between social media followers and engaged customers, Kazm can help you build a more loyal, active community around your brand. Whether you’re selling physical products, digital goods, or building a content-based business, a well-designed loyalty program can be a game-changer for your customer retention and engagement strategies.

Remember, Kazm offers a free tier to get started, allowing you to experiment with up to 100 members at no cost. As your program grows, you can scale up to paid plans with more features and capacity.

Have you used loyalty programs in your business before? What strategies have worked for you? Let me know in the comments below, and don’t forget to like and subscribe for more entrepreneur-focused tool reviews and tips!